Higher Education Marketing

How to Create an International Student Recruitment Action Plan

January 9, 2017


Worldwide student mobility has seen steady growth over the past several years and shows no signs of slowing down any time soon - in fact, the OECD estimates the total...read_more

Worldwide student mobility has seen steady growth over the past several years and shows no signs of slowing down any time soon - in fact, the OECD estimates the total...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment

Tags: , , , ,


Developing Sustainable Student Recruitment Strategies in China

January 4, 2017


For colleges and universities struggling to meet enrolment goals, the rise in international student mobility couldn't have come at a better time. In response to pressures due to shifting demographics,...read_more

For colleges and universities struggling to meet enrolment goals, the rise in international student mobility couldn't have come at a better time. In response to pressures due to shifting demographics,...read_more

CATEGORIES: Blog, International Recruitment

Tags: , ,


Why You Should Consider Adding Native Advertising to your Higher Education Marketing

December 14, 2016


Media consumption has never been higher than in today's hyper-connected world, creating more opportunities than ever to reach prospective students yet also making it more challenging to cut through the...read_more

Media consumption has never been higher than in today's hyper-connected world, creating more opportunities than ever to reach prospective students yet also making it more challenging to cut through the...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Social Media Marketing

Tags: , , , ,


International Student Recruitment Opportunities in Africa

December 7, 2016


As international student recruitment becomes increasingly competitive, more and more institutions are looking beyond the most obvious source countries in Asia to emerging markets around the world. Among the most...read_more

As international student recruitment becomes increasingly competitive, more and more institutions are looking beyond the most obvious source countries in Asia to emerging markets around the world. Among the most...read_more

CATEGORIES: Blog, Education Lead Generation, International Recruitment

Tags: , , ,


How to Continuously Improve your School’s Website with Evolutionary Redesign

November 23, 2016


Higher education websites are both vitally important to a school's success and very easy to get wrong. With so many academic departments and inner colleges to represent, diverse audiences to...read_more

Higher education websites are both vitally important to a school's success and very easy to get wrong. With so many academic departments and inner colleges to represent, diverse audiences to...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Web Design and Development

Tags: , , ,


Housing Anywhere: The New Online Platform Simplifying the Housing Process for International Student Recruiters

November 21, 2016


Universities around the world are ramping up their international student advertizing and promotional efforts. As an international student recruiter, staying ahead of trends and knowing how to stay relevant is...read_more

Universities around the world are ramping up their international student advertizing and promotional efforts. As an international student recruiter, staying ahead of trends and knowing how to stay relevant is...read_more

CATEGORIES: Blog, International Recruitment, News

Tags: ,


How to Leverage your Faculty for Domestic and International Student Recruitment

November 9, 2016


With an ever increasing number of institutions chasing a shrinking pool of prospective applicants, most schools are actively on the lookout for both new enrolment markets throughout the world and...read_more

With an ever increasing number of institutions chasing a shrinking pool of prospective applicants, most schools are actively on the lookout for both new enrolment markets throughout the world and...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Inbound marketing, International Recruitment

Tags: , , ,


Don’t Miss Our Free Webinar- Maximizing the Effectiveness of Your Student Recruitment Campaigns with Google Analytics

November 7, 2016


We’re excited to announce that Higher Education Marketing will be hosting a FREE 30-minute webinar for education marketing and admissions professionals entitled Maximizing the Effectiveness of Your Student Recruitment Campaigns with...read_more

We’re excited to announce that Higher Education Marketing will be hosting a FREE 30-minute webinar for education marketing and admissions professionals entitled Maximizing the Effectiveness of Your Student Recruitment Campaigns with...read_more

CATEGORIES: Analytics, Education Marketing

Tags: , , ,


Beyond Responsive: How to Give Prospective Students a Fast and Frictionless Mobile Experience

October 26, 2016


Have you pulled up your school's website and application on your phone recently? The foundation for all digital marketing activities is a user-friendly and responsive website, which is why a...read_more

Have you pulled up your school's website and application on your phone recently? The foundation for all digital marketing activities is a user-friendly and responsive website, which is why a...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Mobile Marketing, Web Design and Development

Tags: , , ,


7 Steps to More Relevant & Actionable Student Personas

August 3, 2016


As demand for highly personalized, strategically targeted student marketing grows, so does the interest in (and need for) detailed knowledge of what truly influences recruitment audiences during the decision-making journey. After...read_more

As demand for highly personalized, strategically targeted student marketing grows, so does the interest in (and need for) detailed knowledge of what truly influences recruitment audiences during the decision-making journey. After...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Online Student Recruitment

Tags: , , ,