Higher Education Marketing

At Higher Education Marketing, we understand how important it is for education to evolve. Throughout my years of working with all kinds of institutions, from K-12 schools to international universities,...

At Higher Education Marketing, we understand how important it is for education to evolve. Throughout my years of working with all kinds of institutions, from K-12 schools to international universities,...

CATEGORIES: Blog, Education Marketing, News

Tags: digital and media literacy training, hands on media education, Higher Education Marketing, media literacy education

As demand for highly personalized, strategically targeted student marketing grows, so does the interest in (and need for) detailed knowledge of what truly influences recruitment audiences during the decision-making journey. After...

As demand for highly personalized, strategically targeted student marketing grows, so does the interest in (and need for) detailed knowledge of what truly influences recruitment audiences during the decision-making journey. After...

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Online Student Recruitment

Tags: College Marketing Coordinator Tips, content strategy and development, Higher Education Marketing, student recruitment

Colleges and universities have been using branch locations to reach and recruit new students for decades, often with slightly modified program offerings, depending on local demand. But what about setting...

Colleges and universities have been using branch locations to reach and recruit new students for decades, often with slightly modified program offerings, depending on local demand. But what about setting...

CATEGORIES: Blog, Education Marketing, International Recruitment, News

Tags: Education Marketing News, Education Marketing Tips, Higher Education Marketing, international student recruitment, Transnational education

  A volatile economy, rising tuition costs, fear of student-debt, and mounting uncertainty around the “worth” of a college education have made recruiting and retaining students extremely challenging over the last...

  A volatile economy, rising tuition costs, fear of student-debt, and mounting uncertainty around the “worth” of a college education have made recruiting and retaining students extremely challenging over the last...

CATEGORIES: Blog, Content Development, Education Marketing, Online Student Recruitment, Social Media Marketing

Tags: College Marketing Coordinator Tips, Content marketing, content strategy and development, Education Marketing Tips, Higher Education Marketing, student recruitment

We’re proud to announce that Higher Education Marketing’s own Philippe Taza will be hosting a special webinar entitled “How Digital Marketing Can Help You Reach and Recruit More International Students”...

We’re proud to announce that Higher Education Marketing’s own Philippe Taza will be hosting a special webinar entitled “How Digital Marketing Can Help You Reach and Recruit More International Students”...

CATEGORIES: Blog, International Recruitment

Tags: Higher Education Marketing, international student recruitment

China has long been established as the world’s largest market for international student recruitment. With a growing middle class and increasing openness to westernized education, the number of students studying...

China has long been established as the world’s largest market for international student recruitment. With a growing middle class and increasing openness to westernized education, the number of students studying...

CATEGORIES: Blog, Education Marketing, International Recruitment, Social Media Marketing

Tags: education lead generation in China, Higher Education Marketing, international higher education marketing, international student recruitment

The social media landscape continues to change, with user habits and demographics constantly shifting from year to year. Crucially for schools, as the presence of older users on the leading...

The social media landscape continues to change, with user habits and demographics constantly shifting from year to year. Crucially for schools, as the presence of older users on the leading...

CATEGORIES: Blog, Social Media Marketing

Tags: higher education content marketing, Higher Education Marketing, online student recruitment, social media marketing campaign

Every college has dates on their calendar that are extra special. Sometimes it’s a legendary sporting occasion, such as the Oxford-Cambridge boat race or the Harvard-Yale football game. Other schools...

Every college has dates on their calendar that are extra special. Sometimes it’s a legendary sporting occasion, such as the Oxford-Cambridge boat race or the Harvard-Yale football game. Other schools...

CATEGORIES: Blog, Education Marketing, Online Student Recruitment, Social Media Marketing

Tags: education lead generation, higher education content marketing, Higher Education Marketing, online recruitment campaign

Taking a Look at 2015's Top Trends to Make Recommendations for 2016! To get your school's marketing efforts off to a great start in 2016, the fourth edition of our annual...

Taking a Look at 2015's Top Trends to Make Recommendations for 2016! To get your school's marketing efforts off to a great start in 2016, the fourth edition of our annual...

CATEGORIES: Blog, Content Development, Education Lead Generation, News

Tags: digital marketing for schools, Higher Education Marketing

Are you still struggling with your school’s video content strategy? At this stage, most colleges are aware that having some form of marketing through video channels is a must when...

Are you still struggling with your school’s video content strategy? At this stage, most colleges are aware that having some form of marketing through video channels is a must when...

CATEGORIES: Blog, Content Development, Education Lead Generation

Tags: content marketing for higher education, Higher Education Marketing, student recruitment, video content