Higher Education Marketing

How to Continuously Improve your School’s Website with Evolutionary Redesign

November 23, 2016


Higher education websites are both vitally important to a school's success and very easy to get wrong. With so many academic departments and inner colleges to represent, diverse audiences to...read_more

Higher education websites are both vitally important to a school's success and very easy to get wrong. With so many academic departments and inner colleges to represent, diverse audiences to...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Web Design and Development

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Housing Anywhere: The New Online Platform Simplifying the Housing Process for International Student Recruiters

November 21, 2016


Universities around the world are ramping up their international student advertizing and promotional efforts. As an international student recruiter, staying ahead of trends and knowing how to stay relevant is...read_more

Universities around the world are ramping up their international student advertizing and promotional efforts. As an international student recruiter, staying ahead of trends and knowing how to stay relevant is...read_more

CATEGORIES: Blog, International Recruitment, News

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How to Leverage your Faculty for Domestic and International Student Recruitment

November 9, 2016


With an ever increasing number of institutions chasing a shrinking pool of prospective applicants, most schools are actively on the lookout for both new enrolment markets throughout the world and...read_more

With an ever increasing number of institutions chasing a shrinking pool of prospective applicants, most schools are actively on the lookout for both new enrolment markets throughout the world and...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Inbound marketing, International Recruitment

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Don’t Miss Our Free Webinar- Maximizing the Effectiveness of Your Student Recruitment Campaigns with Google Analytics

November 7, 2016


We’re excited to announce that Higher Education Marketing will be hosting a FREE 30-minute webinar for education marketing and admissions professionals entitled Maximizing the Effectiveness of Your Student Recruitment Campaigns with...read_more

We’re excited to announce that Higher Education Marketing will be hosting a FREE 30-minute webinar for education marketing and admissions professionals entitled Maximizing the Effectiveness of Your Student Recruitment Campaigns with...read_more

CATEGORIES: Analytics, Education Marketing

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Beyond Responsive: How to Give Prospective Students a Fast and Frictionless Mobile Experience

October 26, 2016


Have you pulled up your school's website and application on your phone recently? The foundation for all digital marketing activities is a user-friendly and responsive website, which is why a...read_more

Have you pulled up your school's website and application on your phone recently? The foundation for all digital marketing activities is a user-friendly and responsive website, which is why a...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Mobile Marketing, Web Design and Development

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7 Steps to More Relevant & Actionable Student Personas

August 3, 2016


As demand for highly personalized, strategically targeted student marketing grows, so does the interest in (and need for) detailed knowledge of what truly influences recruitment audiences during the decision-making journey. After...read_more

As demand for highly personalized, strategically targeted student marketing grows, so does the interest in (and need for) detailed knowledge of what truly influences recruitment audiences during the decision-making journey. After...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Online Student Recruitment

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How “Education Hubs” are Impacting International Student Recruitment

July 13, 2016


Colleges and universities have been using branch locations to reach and recruit new students for decades, often with slightly modified program offerings, depending on local demand. But what about setting...read_more

Colleges and universities have been using branch locations to reach and recruit new students for decades, often with slightly modified program offerings, depending on local demand. But what about setting...read_more

CATEGORIES: Blog, Education Marketing, International Recruitment, News

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Promoting a Really Small College? 6 Key Angles for Your Content Strategy

June 29, 2016


  A volatile economy, rising tuition costs, fear of student-debt, and mounting uncertainty around the “worth” of a college education have made recruiting and retaining students extremely challenging over the last...read_more

  A volatile economy, rising tuition costs, fear of student-debt, and mounting uncertainty around the “worth” of a college education have made recruiting and retaining students extremely challenging over the last...read_more

CATEGORIES: Blog, Content Development, Education Marketing, Online Student Recruitment, Social Media Marketing

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Don’t Miss Our Exclusive CBIE Webinar Next Friday: “How Digital Marketing Can Help You Reach and Recruit More International Students”

April 25, 2016


We’re proud to announce that Higher Education Marketing’s own Philippe Taza will be hosting a special webinar entitled “How Digital Marketing Can Help You Reach and Recruit More International Students”...read_more

We’re proud to announce that Higher Education Marketing’s own Philippe Taza will be hosting a special webinar entitled “How Digital Marketing Can Help You Reach and Recruit More International Students”...read_more

CATEGORIES: Blog, International Recruitment

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Social Media Marketing in China for Student Recruitment

April 6, 2016


China has long been established as the world’s largest market for international student recruitment. With a growing middle class and increasing openness to westernized education, the number of students studying...read_more

China has long been established as the world’s largest market for international student recruitment. With a growing middle class and increasing openness to westernized education, the number of students studying...read_more

CATEGORIES: Blog, Education Marketing, International Recruitment, Social Media Marketing

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