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Higher Education Marketing

How to Write “Key Recruitment Messages” that will Personalize Your Content & Attract New Students

June 22, 2016


content strategy for student recruitment

Marketing pundits predict that “content personalization” will continue to dominate the industry throughout 2016 (and beyond), as businesses and organizations of all kinds strive to make more meaningful connections with...read_more

Marketing pundits predict that “content personalization” will continue to dominate the industry throughout 2016 (and beyond), as businesses and organizations of all kinds strive to make more meaningful connections with...read_more

CATEGORIES: Blog, Content Development, Education Marketing, Social Media Marketing

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Plan your Inbound Budgets with HEM’s Inbound Marketing Calculator

September 16, 2015


The concept of inbound marketing, or getting attention organically without interrupting someone’s path, is gradually being embraced by digital marketers across all industry verticals as content, SEO and social media...read_more

The concept of inbound marketing, or getting attention organically without interrupting someone’s path, is gradually being embraced by digital marketers across all industry verticals as content, SEO and social media...read_more

CATEGORIES: Blog, Content Development, SEO, Social Media Marketing

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Blogging Best Practices for Student Recruitment

January 15, 2015


Thursday, January the 29th, 2015 at 1:30 pm Eastern (EST) On Thursday January 29, Higher Education Marketing will present a FREE, 30 minute webinar for higher ed marketers entitled, Blogging Best Practices...read_more

Thursday, January the 29th, 2015 at 1:30 pm Eastern (EST) On Thursday January 29, Higher Education Marketing will present a FREE, 30 minute webinar for higher ed marketers entitled, Blogging Best Practices...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Social Media Marketing

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Content Discovery Tools for Higher Ed Marketing

November 12, 2014


A content discovery tool is a digital advertising platform that allows you to embed a link to your content inside other, high visibility content. Leading companies providing this emerging advertising...read_more

A content discovery tool is a digital advertising platform that allows you to embed a link to your content inside other, high visibility content. Leading companies providing this emerging advertising...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing

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Marketing Technology Adoption in Higher Ed: From CRM to Marketing Automation

November 5, 2014


In a recently released report entitled, The State of CRM Use in Higher Education Report, the American Association of Collegiate Registrars and Admissions reveal that 64% of institutions surveyed, (total...read_more

In a recently released report entitled, The State of CRM Use in Higher Education Report, the American Association of Collegiate Registrars and Admissions reveal that 64% of institutions surveyed, (total...read_more

CATEGORIES: Conversion Optimization, Education Lead Generation, Education Marketing

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Inbound Marketing: the Fine Art of Being Found by and Engaging with Prospective Students

October 27, 2014


Image Source The definition of inbound marketing continues to be a bit of a moving target these days, with ongoing debate on whether certain types of digital marketing like PPC and opt...read_more

Image Source The definition of inbound marketing continues to be a bit of a moving target these days, with ongoing debate on whether certain types of digital marketing like PPC and opt...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, SEO, Social Media Marketing

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