Higher Education Marketing

3 Other Ways to Get Visitor Keyword Info, Now That It’s “Not Provided” in Google Analytics

October 18, 2013


In last week's post we discussed the nature and implications of the fact that Google Analytics is no longer providing detailed keyword data about visitors to your websites. In the...read_more

In last week's post we discussed the nature and implications of the fact that Google Analytics is no longer providing detailed keyword data about visitors to your websites. In the...read_more

CATEGORIES: Analytics, Blog, Education Marketing, SEO

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The Impact of “Keyword Not Provided” in Higher Ed Marketing

October 8, 2013


If you have a role in digital marketing at your institution you’ve probably heard that Google is rolling out a very significant change to Google Analytics, (GA)  that seriously limits...read_more

If you have a role in digital marketing at your institution you’ve probably heard that Google is rolling out a very significant change to Google Analytics, (GA)  that seriously limits...read_more

CATEGORIES: Analytics, Blog, Education Marketing, SEO

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Strategies for Creating High Quality Content for Lead Generation in Higher Ed

September 17, 2012


If you post to your college or university’s blog to engage prospective students then you know how difficult it can be to regularly and repeatedly come up with interesting and...read_more

If you post to your college or university’s blog to engage prospective students then you know how difficult it can be to regularly and repeatedly come up with interesting and...read_more

CATEGORIES: Analytics, Blog, Content Development, Education Lead Generation, SEO

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How to Use a Long Tail Keyword Strategy in PPC and SEO to Promote your College’s Priority Programs

September 3, 2012


It is common for small to mid-size colleges that offer really excellent programs to struggle as they compete against larger colleges' in an attempt to reach prospective student audiences online....read_more

It is common for small to mid-size colleges that offer really excellent programs to struggle as they compete against larger colleges' in an attempt to reach prospective student audiences online....read_more

CATEGORIES: Blog, Pay per Click, SEO

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SEO vs. PPC in Higher Education Marketing: Where’s your spend?

August 27, 2012


As colleges and universities move more budget into online recruitment marketing, the question of how to best allocate and balance those activities inevitably comes up for debate. • Should we invest...read_more

As colleges and universities move more budget into online recruitment marketing, the question of how to best allocate and balance those activities inevitably comes up for debate. • Should we invest...read_more

CATEGORIES: Analytics, Blog, Conversion Optimization, Pay per Click, SEO

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4 Steps to Dramatically Improve Your College’s Website Content

July 19, 2012


The quality of your college’s website relies heavily on great content. Many schools have understood the importance of great content and thus have moved their web offices from IT to...read_more

The quality of your college’s website relies heavily on great content. Many schools have understood the importance of great content and thus have moved their web offices from IT to...read_more

CATEGORIES: Analytics, Blog, Content Development, SEO

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Keyword Research Basics

November 1, 2011


More and more of your prospective student audiences are looking for education programs online, making it fundamental for your college to rank well on search engine results pages. Search Engine...read_more

More and more of your prospective student audiences are looking for education programs online, making it fundamental for your college to rank well on search engine results pages. Search Engine...read_more

CATEGORIES: Analytics, Blog, SEO

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