Lead Generation | Education Marketing | Google Analytics | SEO | Higher Education Marketing
Higher Education Marketing

6 Ways Schools Can Improve Click-through Rates on Facebook Ads

January 13, 2016


social media student recruitment

Research shows that 92 percent of social marketers are now using Facebook advertising. Facebook’s enormous and diverse user base, and expanding advertising capabilities (including mobile options) make it an ideal social...read_more

Research shows that 92 percent of social marketers are now using Facebook advertising. Facebook’s enormous and diverse user base, and expanding advertising capabilities (including mobile options) make it an ideal social...read_more

CATEGORIES: Blog

Tags: , , ,


A Higher Ed Marketer’s Guide to Email Lead Nurturing

October 19, 2015


Email marketing has come a long way in recent years. Anti-spam legislation has played a large part in motivating these changes, but it is the more recent content marketing revolution...read_more

Email marketing has come a long way in recent years. Anti-spam legislation has played a large part in motivating these changes, but it is the more recent content marketing revolution...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation

Tags: , , ,


Driving Lead Generation with SEO in Higher Ed

September 8, 2015


Higher organic rankings of your college or university’s web pages in search engines produces increased visitor traffic, which if exposed to effective lead generation tactics will produce more prospective student leads. Image...read_more

Higher organic rankings of your college or university’s web pages in search engines produces increased visitor traffic, which if exposed to effective lead generation tactics will produce more prospective student leads. Image...read_more

CATEGORIES: Blog, Education Lead Generation, SEO

Tags: , , ,


4 Marketing Tactics To Help Convert More Student Leads Into Registered Students

August 19, 2015


The challenge of developing student leads into registered students is at the core of the higher ed marketer’s objectives. With generally flat or declining marketing budgets, managers must focus their...read_more

The challenge of developing student leads into registered students is at the core of the higher ed marketer’s objectives. With generally flat or declining marketing budgets, managers must focus their...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation

Tags: , , ,


PPC for Student Lead Generation: Search vs. Display?

June 17, 2015


Managing Pay-Per-Click advertising requires a lot of knowledge and expertise that is not necessarily native within the in-house skill sets of many college or university marketing departments. It really does...read_more

Managing Pay-Per-Click advertising requires a lot of knowledge and expertise that is not necessarily native within the in-house skill sets of many college or university marketing departments. It really does...read_more

CATEGORIES: Blog, Education Lead Generation, Pay per Click

Tags: , , ,


Creating Effective CTAs (Calls to Action) For Your Higher Ed Website

March 26, 2015


Calls to action (CTAs) are critical elements within your website. They drive visitor flow, goals, and convert forms. If you do them well your website will be easier to navigate...read_more

Calls to action (CTAs) are critical elements within your website. They drive visitor flow, goals, and convert forms. If you do them well your website will be easier to navigate...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Web Design and Development

Tags: , , ,


The Top 10 HEM Blog Posts of 2014

January 7, 2015


Happy New Year and welcome to our first blog post of 2015! We are very excited about the future of digital marketing in higher ed and look forward to bring to...read_more

Happy New Year and welcome to our first blog post of 2015! We are very excited about the future of digital marketing in higher ed and look forward to bring to...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment

Tags: , , ,


3 Questions to Ask to Improve Student Engagement with your Marketing Content

December 22, 2014


Student engagement is the elusive objective of much of the content produced in higher ed marketing. To positively engage a prospective student with your print collateral, website or social media...read_more

Student engagement is the elusive objective of much of the content produced in higher ed marketing. To positively engage a prospective student with your print collateral, website or social media...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing

Tags: , , , ,


3 Tips for Marketing Your Competency-Based Higher Ed Programs

December 8, 2014


Because you've been so busy marketing your existing programs you may not have noticed that competency based degrees, diplomas and certificates have recently become very mainstream. Inside Higher Ed recently...read_more

Because you've been so busy marketing your existing programs you may not have noticed that competency based degrees, diplomas and certificates have recently become very mainstream. Inside Higher Ed recently...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Pay per Click

Tags: , , , , ,


Content Discovery Tools for Higher Ed Marketing

November 12, 2014


A content discovery tool is a digital advertising platform that allows you to embed a link to your content inside other, high visibility content. Leading companies providing this emerging advertising...read_more

A content discovery tool is a digital advertising platform that allows you to embed a link to your content inside other, high visibility content. Leading companies providing this emerging advertising...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing

Tags: , , , ,