Higher Education Marketing

Summary and Comments on Google’s Education Search Analysis Q1 2014

Google’s quarterly report on higher education search, state of the industry, search auction insights and emerging trends was released at the end of April. Following is a summary of the report’s highlights, along with a few comments and a bit…read_more



Understanding Mobile Device User Behavior – A Survey and Report

Marketing through mobile devices to prospective students is of growing importance to the higher ed marketer. If you haven’t been convinced of this yet you should take a look at this recently released “Mobile Behavior Report” from ExactTarget. It reports on…read_more



3 Trends in Mobile: Use, Search and Lead Conversion for Higher Ed Marketers

In a November 2013 post, we discussed the need for higher ed institutions to start to position their marketing to address the emerging prospective student who predominantly searches and browses the internet on their mobile phone only. Multi-platform (PC, tablet…read_more



Are You Ready to Recruit the Mobile-Only Prospective Student?

You’ve probably heard the term “mobile-only” but haven’t really thought too much about it. So let’s start by defining it:      Mobile-only internet users are individuals who use a mobile device only to access      the internet. Mobile-only…read_more



Make your Facebook ads appear on newsfeeds thanks to the Power Editor

Many schools use paid advertising on Facebook to gain visibility (mostly, Likes) or to advertise for some of their events on Facebook. However, the issue of lead generation and the ROI of these ads have been raised may times. Until…read_more



Thoughts on Responsive Web Design: Pros, Cons and Other Considerations

Responsive Web Design (RWD) continues to get lots of attention in the higher ed market as an optimal solution for educational websites. Many institutions have launched very attractive and effective RWD redesigns and it certainly seems to be the preferred direction…read_more



The Effectiveness of Mobile Lead Generation in Higher Ed

It turns out that mobile can be a great platform for generating student leads for higher ed student recruitment. In recent examples where we’ve split off and launched mobile-only PPC campaigns to parallel existing PPC campaigns, we have seen lifts…read_more



4 quick ways to increase traffic to your college’s YouTube videos

YouTube is one of the best education lead generation platform. YouTube videos are low-cost advertising assets for colleges and universities. They will be efficient if they can be found easily, and bring traffic to your site. YouTube ranks videos according…read_more



What’s the Best Mobile Site Development Strategy for your College?

Smart phones and tablets now account for about 20% of global web traffic (with smartphones at around 15% and tablets at about 5%) A recent straw poll we conducted during an HEM webinar with 25 higher education institutions confirmed this…read_more



Winners at Dalhousie’s First Annual App Challenge

Dalhousie University’s first annual App Challenge was held on March 28th, and four teams have been selected as the challenge’s winners: 1. First place went to computer science student Nathan Lapierre, who took home $750 for an application that helps…read_more