Higher Education Marketing

Mobilegeddon-Proof Your Website: 5 Tips for Education Marketers

Mobilegeddon descended upon us on April 21st, striking fear into the hearts of education institutions whose websites are not yet optimized for mobile. Google’s new algorithm is designed to favor responsive and mobile-friendly websites, helping them rise to the top…read_more

Student Recruitment Strategy and Tactics for the Mobile Generation: Free Webinar from HEM

On Thursday, October 9, 1:30 pm Eastern, Higher Education Marketing will present a free, half-hour webinar, entitled Student Recruitment Strategy and Tactics for the Mobile Generation. This webinar provides an introduction to student recruitment strategy, tactics and ROI analysis to…read_more

3 Questions to Help You Decide if Mobile PPC is Right for Your Higher Ed Marketing Mix

It is pretty common for higher ed institutions to use desktop-based PPC to market specific programs, events or even for general branding campaigns. Less common are schools who have made the move to incorporate mobile PPC. Mobile PPC is an…read_more

Summary and Comments on Google’s Education Search Analysis Q1 2014

Google’s quarterly report on higher education search, state of the industry, search auction insights and emerging trends was released at the end of April. Following is a summary of the report’s highlights, along with a few comments and a bit…read_more

Understanding Mobile Device User Behavior – A Survey and Report

Marketing through mobile devices to prospective students is of growing importance to the higher ed marketer. If you haven’t been convinced of this yet you should take a look at this recently released “Mobile Behavior Report” from ExactTarget. It reports on…read_more

3 Trends in Mobile: Use, Search and Lead Conversion for Higher Ed Marketers

In a November 2013 post, we discussed the need for higher ed institutions to start to position their marketing to address the emerging prospective student who predominantly searches and browses the internet on their mobile phone only. Multi-platform (PC, tablet…read_more

Are You Ready to Recruit the Mobile-Only Prospective Student?

You’ve probably heard the term “mobile-only” but haven’t really thought too much about it. So let’s start by defining it:      Mobile-only internet users are individuals who use a mobile device only to access      the internet. Mobile-only…read_more

Make your Facebook ads appear on newsfeeds thanks to the Power Editor

Many schools use paid advertising on Facebook to gain visibility (mostly, Likes) or to advertise for some of their events on Facebook. However, the issue of lead generation and the ROI of these ads have been raised may times. Until…read_more

Thoughts on Responsive Web Design: Pros, Cons and Other Considerations

Responsive Web Design (RWD) continues to get lots of attention in the higher ed market as an optimal solution for educational websites. Many institutions have launched very attractive and effective RWD redesigns and it certainly seems to be the preferred direction…read_more

The Effectiveness of Mobile Lead Generation in Higher Ed

It turns out that mobile can be a great platform for generating student leads for higher ed student recruitment. In recent examples where we’ve split off and launched mobile-only PPC campaigns to parallel existing PPC campaigns, we have seen lifts…read_more