Responsive Web Design (RWD) continues to get lots of attention in the higher ed market as an optimal solution for educational websites. Many institutions have launched very attractive and effective RWD redesigns and it certainly seems to be the preferred direction…
It turns out that mobile can be a great platform for generating student leads for higher ed student recruitment. In recent examples where we’ve split off and launched mobile-only PPC campaigns to parallel existing PPC campaigns, we have seen lifts…
YouTube is one of the best education lead generation platform. YouTube videos are low-cost advertising assets for colleges and universities. They will be efficient if they can be found easily, and bring traffic to your site. YouTube ranks videos according…
Smart phones and tablets now account for about 20% of global web traffic (with smartphones at around 15% and tablets at about 5%) A recent straw poll we conducted during an HEM webinar with 25 higher education institutions confirmed this…
Dalhousie University’s first annual App Challenge was held on March 28th, and four teams have been selected as the challenge’s winners: 1. First place went to computer science student Nathan Lapierre, who took home $750 for an application that helps…
The University of Toronto has become the first school in Canada to open its very own mobile app lab. Named the Mobile Applications Lab (Mobile APL for short), the new lab intends to provide the University of Toronto community with opportunities…
This year’s Horizon Report on Emerging Technology recently identified six technologies that are expected to break into the education mainstream within the next five years. The technologies deemed closest to mainstream adoption? Electronic tablet computing and mobile apps, both of…
We’ve discussed the importance of mobile-friendly Web resources and a strategic social media plan, but what does all this mean for the tried and true viewbook of old? As you all know, a viewbook is really your marketing department’s time…
A new survey from Noel-Levitz, OmniUpdate, CollegeWeekLive, and NRCCUA® (the National Research Center for College & University Admissions) asked nearly 2,300 college-bound high school students about their use of mobile devices, particularly when it comes to searching for schools. Here’s what the mobile…
EDUCAUSE Learning Initiative (ELI) and the New Media Consortium (NMC) recently released the 2012 Horizon Report (the 9th edition of this report), which examines emerging technology that will have an impact on higher education over the next five years. The report,…
