Higher Education Marketing

7 Ways Schools are Upgrading Their Apps to Recruit & Retain More Students

April 13, 2016


There’s little doubt that prospective students both near and far are using their smartphones to learn about your school. A 2015 Pew survey revealed that a whopping 86% of 18-29 year...read_more

There’s little doubt that prospective students both near and far are using their smartphones to learn about your school. A 2015 Pew survey revealed that a whopping 86% of 18-29 year...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment, Mobile Marketing, Online Student Recruitment

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An Intro to Mobile Geo-fencing for Higher Ed Marketers

June 29, 2015


Targeting of mobile device users by higher ed marketer’s continues to increase as the base of smart phones in the marketplace continues to expand and marketers make more efforts to...read_more

Targeting of mobile device users by higher ed marketer’s continues to increase as the base of smart phones in the marketplace continues to expand and marketers make more efforts to...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Mobile Marketing

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7 Tips To Make You a Top Dog in Mobile Lead Generation For Higher Ed

June 10, 2015


Mobile is increasingly where your target prospective students spend their time. Current statistics indicate that in the US mobile devices (phone and tablet) account for approximately 27% or more of the...read_more

Mobile is increasingly where your target prospective students spend their time. Current statistics indicate that in the US mobile devices (phone and tablet) account for approximately 27% or more of the...read_more

CATEGORIES: Blog, Education Lead Generation, Mobile Marketing

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Mobilegeddon-Proof Your Website: 5 Tips for Education Marketers

May 6, 2015


Mobilegeddon descended upon us on April 21st, striking fear into the hearts of education institutions whose websites are not yet optimized for mobile. Google’s new algorithm is designed to favor...read_more

Mobilegeddon descended upon us on April 21st, striking fear into the hearts of education institutions whose websites are not yet optimized for mobile. Google’s new algorithm is designed to favor...read_more

CATEGORIES: Blog, Content Development, Education Marketing, Mobile Marketing

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Student Recruitment Strategy and Tactics for the Mobile Generation: Free Webinar from HEM

September 18, 2014


On Thursday, October 9, 1:30 pm Eastern, Higher Education Marketing will present a free, half-hour webinar, entitled Student Recruitment Strategy and Tactics for the Mobile Generation. ...read_more

On Thursday, October 9, 1:30 pm Eastern, Higher Education Marketing will present a free, half-hour webinar, entitled Student Recruitment Strategy and Tactics for the Mobile Generation. ...read_more

CATEGORIES: Blog, Mobile Marketing, News

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3 Questions to Help You Decide if Mobile PPC is Right for Your Higher Ed Marketing Mix

August 18, 2014


It is pretty common for higher ed institutions to use desktop-based PPC to market specific programs, events or even for general branding campaigns. Less common are schools who have made...read_more

It is pretty common for higher ed institutions to use desktop-based PPC to market specific programs, events or even for general branding campaigns. Less common are schools who have made...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Mobile Marketing, Pay per Click

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Summary and Comments on Google’s Education Search Analysis Q1 2014

May 9, 2014


Google’s quarterly report on higher education search, state of the industry, search auction insights and emerging trends was released at the end of April. Following is a summary of the...read_more

Google’s quarterly report on higher education search, state of the industry, search auction insights and emerging trends was released at the end of April. Following is a summary of the...read_more

CATEGORIES: Blog, Education Marketing, Mobile Marketing, Pay per Click

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Understanding Mobile Device User Behavior – A Survey and Report

April 29, 2014


Marketing through mobile devices to prospective students is of growing importance to the higher ed marketer. If you haven’t been convinced of this yet you should take a look at this...read_more

Marketing through mobile devices to prospective students is of growing importance to the higher ed marketer. If you haven’t been convinced of this yet you should take a look at this...read_more

CATEGORIES: Blog, Mobile Marketing

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3 Trends in Mobile: Use, Search and Lead Conversion for Higher Ed Marketers

March 3, 2014


In a November 2013 post, we discussed the need for higher ed institutions to start to position their marketing to address the emerging prospective student who predominantly searches and browses...read_more

In a November 2013 post, we discussed the need for higher ed institutions to start to position their marketing to address the emerging prospective student who predominantly searches and browses...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Mobile Marketing

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Are You Ready to Recruit the Mobile-Only Prospective Student?

November 22, 2013


You’ve probably heard the term “mobile-only” but haven’t really thought too much about it. So let’s start by defining it:      Mobile-only internet users are individuals who use a mobile...read_more

You’ve probably heard the term “mobile-only” but haven’t really thought too much about it. So let’s start by defining it:      Mobile-only internet users are individuals who use a mobile...read_more

CATEGORIES: Blog, Education Marketing, International Recruitment, Mobile Marketing

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