Higher Education Marketing

U of T to Open Mobile App Lab

The University of Toronto has become the first school in Canada to open its very own mobile app lab. Named the Mobile Applications Lab (Mobile APL for short), the new lab intends to provide the University of Toronto community with opportunities…read_more



AppStar: University of Toronto Scarborough’s App Contest

This year’s Horizon Report on Emerging Technology recently identified six technologies that are expected to break into the education mainstream within the next five years. The technologies deemed closest to mainstream adoption? Electronic tablet computing and mobile apps, both of…read_more



The Future of Viewbooks

We’ve discussed the importance of mobile-friendly Web resources and a strategic social media plan, but what does all this mean for the tried and true viewbook of old? As you all know, a viewbook is really your marketing department’s time…read_more



Survey Finds Students Going Mobile for School Research

A new survey from Noel-Levitz, OmniUpdate, CollegeWeekLive, and NRCCUA® (the National Research Center for College & University Admissions) asked nearly 2,300 college-bound high school students about their use of mobile devices, particularly when it comes to searching for schools. Here’s what the mobile…read_more



2012 Horizon Report on Emerging Technologies in Higher Education

EDUCAUSE Learning Initiative (ELI) and the New Media Consortium (NMC) recently released the 2012 Horizon Report (the 9th edition of this report), which examines emerging technology that will have an impact on higher education over the next five years. The report,…read_more



Social Media as Addictive as Cigarettes and Alcohol

A new study is suggesting that social media sites like Facebook and Twitter may be more difficult to resist than cigarettes or alcohol. The study (conducted by a team from the University of Chicago’s Booth School of Business) which involved 205 people in Wurtzburg, Germany, analyzed addictive social media habits by polling participants, via smartphone. Participants were asked seven times a day (over the course of a week) whether they experienced a desire (to visit a social media site) within the past 30 minutes, and whether or not the succumbed to that desire. Desires were then gauged on a scale from mild to “irresistible.” Social Media, Addictive? Of the 10,558 responses recorded, 7,827 “desire episodes” were reported. The study will soon be published in the Psychological Science journal, but preliminary data the high rates of “self-control failures” related to social media services. Continue reading →



Mount Allison University Launches Mobile App

Mount Allison University has launched a new free mobile app. The university, based in Sackville, New Brunswick, introduced the app this week to give students, alumni and prospective applicants 24-hour access to the latest campus information. The app, called Datatel…read_more



Google’s GoMo Campaign

As we’ve said many times in the past, the future of education marketing is mobile. By all accounts, 2012 is set to be the year where smartphones finally overtake laptops in Web usage. Mobile searches, meanwhile, have grown 500% over…read_more



uWinnipeg Goes Mobile

The University of Winnipeg has this week launched a new mobile website. This launch is in conjunction with the release of a free iPhone application (from the school’s Information, Communication & Technology Studies (ICT) program) called Mobile-U, which provides real-time class…read_more



School Allows Application Via Mobile Device

It hasn’t been an easy couple of years for law school enrolment. Applications have been their lowest since 2001, and dropped 11.5 percent between 2010 and 2011. The main driver for the drop seems to be a combination of poor…read_more