Mobile Marketing | Education Marketing | Google Analytics | SEO | Higher Education Marketing - Page 2
Higher Education Marketing

Are You Ready to Recruit the Mobile-Only Prospective Student?

November 22, 2013


You’ve probably heard the term “mobile-only” but haven’t really thought too much about it. So let’s start by defining it:      Mobile-only internet users are individuals who use a mobile...read_more

You’ve probably heard the term “mobile-only” but haven’t really thought too much about it. So let’s start by defining it:      Mobile-only internet users are individuals who use a mobile...read_more

CATEGORIES: Blog, Education Marketing, International Recruitment, Mobile Marketing

Tags: , , , ,


Make your Facebook ads appear on newsfeeds thanks to the Power Editor

August 7, 2013


Many schools use paid advertising on Facebook to gain visibility (mostly, Likes) or to advertise for some of their events on Facebook. However, the issue of lead generation and the...read_more

Many schools use paid advertising on Facebook to gain visibility (mostly, Likes) or to advertise for some of their events on Facebook. However, the issue of lead generation and the...read_more

CATEGORIES: Blog, Social Media Marketing

Tags: , , ,


Thoughts on Responsive Web Design: Pros, Cons and Other Considerations

April 26, 2013


Responsive Web Design (RWD) continues to get lots of attention in the higher ed market as an optimal solution for educational websites. Many institutions have launched very attractive and effective...read_more

Responsive Web Design (RWD) continues to get lots of attention in the higher ed market as an optimal solution for educational websites. Many institutions have launched very attractive and effective...read_more

CATEGORIES: Blog, Branding and Web Design, Mobile Marketing, Web Design and Development

Tags: , , ,


The Effectiveness of Mobile Lead Generation in Higher Ed

April 19, 2013


It turns out that mobile can be a great platform for generating student leads for higher ed student recruitment.In recent examples where we’ve split off and launched mobile-only PPC campaigns...read_more

It turns out that mobile can be a great platform for generating student leads for higher ed student recruitment.In recent examples where we’ve split off and launched mobile-only PPC campaigns...read_more

CATEGORIES: Blog, Education Lead Generation, Mobile Marketing

Tags: , ,


4 quick ways to increase traffic to your college’s YouTube videos

March 14, 2013


YouTube is one of the best education lead generation platform. YouTube videos are low-cost advertising assets for colleges and universities. They will be efficient if they can be found easily,...read_more

YouTube is one of the best education lead generation platform. YouTube videos are low-cost advertising assets for colleges and universities. They will be efficient if they can be found easily,...read_more

CATEGORIES: Blog, Education Lead Generation, Mobile Marketing

Tags: , ,


What’s the Best Mobile Site Development Strategy for your College?

June 25, 2012


Smart phones and tablets now account for about 20% of global web traffic (with smartphones at around 15% and tablets at about 5%) A recent straw poll we conducted during...read_more

Smart phones and tablets now account for about 20% of global web traffic (with smartphones at around 15% and tablets at about 5%) A recent straw poll we conducted during...read_more

CATEGORIES: Blog, Mobile Marketing, Web Design and Development

Tags: ,


AppStar: University of Toronto Scarborough’s App Contest

March 20, 2012


This year's Horizon Report on Emerging Technology recently identified six technologies that are expected to break into the education mainstream within the next five years. The technologies deemed closest to...read_more

This year's Horizon Report on Emerging Technology recently identified six technologies that are expected to break into the education mainstream within the next five years. The technologies deemed closest to...read_more

CATEGORIES: Blog, Mobile Marketing, News

Tags: , ,


The Future of Viewbooks

February 23, 2012


We've discussed the importance of mobile-friendly Web resources and a strategic social media plan, but what does all this mean for the tried and true viewbook of old? As you all...read_more

We've discussed the importance of mobile-friendly Web resources and a strategic social media plan, but what does all this mean for the tried and true viewbook of old? As you all...read_more

CATEGORIES: Blog, Mobile Marketing, Social Media Marketing

Tags: ,


Survey Finds Students Going Mobile for School Research

February 21, 2012


A new survey from Noel-Levitz, OmniUpdate, CollegeWeekLive, and NRCCUA® (the National Research Center for College & University Admissions) asked nearly 2,300 college-bound high school students about their use of mobile devices, particularly when...read_more

A new survey from Noel-Levitz, OmniUpdate, CollegeWeekLive, and NRCCUA® (the National Research Center for College & University Admissions) asked nearly 2,300 college-bound high school students about their use of mobile devices, particularly when...read_more

CATEGORIES: Blog, Mobile Marketing, Social Media Marketing

Tags: ,


2012 Horizon Report on Emerging Technologies in Higher Education

February 17, 2012


EDUCAUSE Learning Initiative (ELI) and the New Media Consortium (NMC) recently released the 2012 Horizon Report (the 9th edition of this report), which examines emerging technology that will have an...read_more

EDUCAUSE Learning Initiative (ELI) and the New Media Consortium (NMC) recently released the 2012 Horizon Report (the 9th edition of this report), which examines emerging technology that will have an...read_more

CATEGORIES: Blog, Mobile Marketing, News

Tags: , , , ,