Mobile Marketing

A new study is suggesting that social media sites like Facebook and Twitter may be more difficult to resist than cigarettes or alcohol. The study (conducted by a team from the University of Chicago’s Booth School of Business) which involved 205 people in Wurtzburg, Germany, analyzed addictive social media habits by polling participants, via smartphone. Participants were asked seven times a day (over the course of a week) whether they experienced a desire (to visit a social media site) within the past 30 minutes, and whether or not the succumbed to that desire. Desires were then gauged on a scale from mild to “irresistible.” Of the 10,558 responses recorded, 7,827 “desire episodes” were reported. The study will soon be published in the Psychological Science journal, but preliminary data the high rates of “self-control failures” related to social media services. Continue reading →

Mount Allison University has launched a new free mobile app. The university, based in Sackville, New Brunswick, introduced the app this week to give students, alumni and prospective applicants 24-hour access to the latest campus information. The app, called Datatel…

As we’ve said many times in the past, the future of education marketing is mobile. By all accounts, 2012 is set to be the year where smartphones finally overtake laptops in Web usage. Mobile searches, meanwhile, have grown 500% over…

The University of Winnipeg has this week launched a new mobile website. This launch is in conjunction with the release of a free iPhone application (from the school’s Information, Communication & Technology Studies (ICT) program) called Mobile-U, which provides real-time class…

It hasn’t been an easy couple of years for law school enrolment. Applications have been their lowest since 2001, and dropped 11.5 percent between 2010 and 2011. The main driver for the drop seems to be a combination of poor…

Last week, UQAM launched UQAM Mobile, the first mobile version of a university website in Quebec. Developed for smart phones using Android, as well as for Blackberrys and iPhones, this mobile site enables users to find their way around campus…

As reported in the latest issue of Academica’s Top Ten, a new survey by the Pew Research Center’s Internet & American Life Project has highlighted the cell phone behaviour of Americans. There are certainly differences between Canadians and Americans, but this…

According to a recent US study, there is a wide generational gap in regard to mobile device preferences. Affinity Research has found that older consumers are favouring tablets and e-readers, while younger users are still flocking to smartphones. Among the findings,…

2012 is expected to be the year smart phones and tablet computers will take over laptops. A recent survey shows that 98 per cent of students already own a cell phone, and that half of them are smart phones. The…

Have you been thinking about going mobile? You should be. Every day there are more and more advantages to developing a mobile friendly website. Find out how your school's site can benefit from Higher Education Marketing's SMS Mobile Marketing and SMS Alerts.