Higher Education Marketing

Declutter Your Digital Space: 4 Development Suggestions to Make Your School’s Website More Intuitive

September 7, 2016


While there are many excellent design examples out there, the sad truth is that the websites of universities and other educational institutions don’t generally have a great reputation. The combination...read_more

While there are many excellent design examples out there, the sad truth is that the websites of universities and other educational institutions don’t generally have a great reputation. The combination...read_more

CATEGORIES: Blog, Branding and Web Design, Education Lead Generation, Education Marketing, Web Design and Development

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Driving Lead Generation with SEO in Higher Ed

September 8, 2015


Higher organic rankings of your college or university’s web pages in search engines produces increased visitor traffic, which if exposed to effective lead generation tactics will produce more prospective student leads. Image...read_more

Higher organic rankings of your college or university’s web pages in search engines produces increased visitor traffic, which if exposed to effective lead generation tactics will produce more prospective student leads. Image...read_more

CATEGORIES: Blog, Education Lead Generation, SEO

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How to Generate Prospective Student Leads with Twitter Lead Generation Cards

September 17, 2014


Generating high quality prospective student leads is a real challenge.  And it’s getting tougher every year. So I was quite excited when I heard about Twitter Lead Generation Cards (LGC)....read_more

Generating high quality prospective student leads is a real challenge.  And it’s getting tougher every year. So I was quite excited when I heard about Twitter Lead Generation Cards (LGC)....read_more

CATEGORIES: Blog, Education Lead Generation

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2 Simple Tactics to Try to Convert More of Your Higher Ed Site Visitors to Leads

July 21, 2014


Source How well do your lead generation forms convert? To explore this question we’ve written a number of posts in the past about lead generation tactics, form best practices and conversion rates....read_more

Source How well do your lead generation forms convert? To explore this question we’ve written a number of posts in the past about lead generation tactics, form best practices and conversion rates....read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation

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Using Social Proof in Recruitment Marketing

January 6, 2014


Remember when they put those really bad laugh tracks on TV comedy shows to encourage you to laugh at the jokes. That’s an example of social proof. ( FYI, they do...read_more

Remember when they put those really bad laugh tracks on TV comedy shows to encourage you to laugh at the jokes. That’s an example of social proof. ( FYI, they do...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Social Media Marketing

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A Few Thoughts on Google’s 2013 Q2 Higher Education Search Analysis

September 9, 2013


Deciding where to most strategically allocate your limited higher ed marketing budgets to compete effectively is tough and getting tougher. Since watching Google’s Q2 Higher Education Search Analysis Hangout video, (released...read_more

Deciding where to most strategically allocate your limited higher ed marketing budgets to compete effectively is tough and getting tougher. Since watching Google’s Q2 Higher Education Search Analysis Hangout video, (released...read_more

CATEGORIES: Blog, Education Lead Generation, Pay per Click, SEO

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Facebook Contests Rules Change Yet Again: What Does It Mean for Your College?

August 30, 2013


Facebook contests have been a key feature in many colleges’ social media marketing tool box. Colleges have been using them to help boost the number of leads and likes on...read_more

Facebook contests have been a key feature in many colleges’ social media marketing tool box. Colleges have been using them to help boost the number of leads and likes on...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Social Media Marketing

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PPC Conversion Rates in Higher Ed

June 11, 2013


As PPC becomes mainstream in higher ed as a marketing tactic, colleges and universities who have not used it in the past are seeing their competitors get out ahead of...read_more

As PPC becomes mainstream in higher ed as a marketing tactic, colleges and universities who have not used it in the past are seeing their competitors get out ahead of...read_more

CATEGORIES: Blog, Education Lead Generation, Pay per Click

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The Effectiveness of Mobile Lead Generation in Higher Ed

April 19, 2013


It turns out that mobile can be a great platform for generating student leads for higher ed student recruitment. In recent examples where we’ve split off and launched mobile-only PPC campaigns...read_more

It turns out that mobile can be a great platform for generating student leads for higher ed student recruitment. In recent examples where we’ve split off and launched mobile-only PPC campaigns...read_more

CATEGORIES: Blog, Education Lead Generation, Mobile Marketing

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4 Reasons Why Higher Ed Institutions Must Invest in SEO

April 12, 2013


When we begin working with a college or university on their online marketing we usually start our process with a thorough audit of their current web ecosystem to diagnose potential...read_more

When we begin working with a college or university on their online marketing we usually start our process with a thorough audit of their current web ecosystem to diagnose potential...read_more

CATEGORIES: Blog, Content Development, SEO

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