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Higher Education Marketing

Strategic Marketing for Student Recruitment: Promoting Individual Programs

July 26, 2017


Higher Education Marketing

Throughout the year, your school’s marketing needs will shift and change. At some point, you may find yourself needing to promote a certain program more than others. Whether you need...read_more

Throughout the year, your school’s marketing needs will shift and change. At some point, you may find yourself needing to promote a certain program more than others. Whether you need...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Social Media Marketing

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Promoting ESL Education as a Route to Further Study for International Students

May 3, 2017


higher education marketing

While there are a number of good reasons to learn English, an increasing number of international students now see it as a means to secure a better education. The education...read_more

While there are a number of good reasons to learn English, an increasing number of international students now see it as a means to secure a better education. The education...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment

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Lead Scoring: Your School’s Secret Weapon for More Efficient Student Recruitment

April 19, 2017


How can you tell when a prospective student is seriously interested in your school? How do you know when to pick up the phone and give them a call instead...read_more

How can you tell when a prospective student is seriously interested in your school? How do you know when to pick up the phone and give them a call instead...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, International Recruitment, Online Student Recruitment

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Putting Your School on the Map: The Role of Location in Student Recruitment

March 8, 2017


location for international student recruitment

You may have read recently that HEM’s hometown of Montreal was named the world’s best student city in QS Digital Solutions’ annual rankings for 2017. For those of us who...read_more

You may have read recently that HEM’s hometown of Montreal was named the world’s best student city in QS Digital Solutions’ annual rankings for 2017. For those of us who...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment, Online Student Recruitment, Social Media Marketing

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What LinkedIn’s New Look University Pages Mean for Online Student Recruitment

February 8, 2017


higher education marketing

Over the past year, LinkedIn has arguably been the most difficult social media platform for student recruitment professionals to navigate, as a rethink of the company’s positioning in the student...read_more

Over the past year, LinkedIn has arguably been the most difficult social media platform for student recruitment professionals to navigate, as a rethink of the company’s positioning in the student...read_more

CATEGORIES: Analytics, Blog, Education Lead Generation, Education Marketing, News, Online Student Recruitment, Social Media Marketing

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5 Social Media Marketing Trends Your School Needs to Know About in 2017

December 28, 2016


higher education marketing

2016 once again saw a flood of changes in the world of social media. From new features - such as Facebook’s Instant Articles and Instagram Stories - to the phasing...read_more

2016 once again saw a flood of changes in the world of social media. From new features - such as Facebook’s Instant Articles and Instagram Stories - to the phasing...read_more

CATEGORIES: Blog, Inbound marketing, Mobile Marketing, Social Media Marketing, Web Design and Development

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How to Leverage your Faculty for Domestic and International Student Recruitment

November 9, 2016


faculty meeting student recruitment

With an ever increasing number of institutions chasing a shrinking pool of prospective applicants, most schools are actively on the lookout for both new enrolment markets throughout the world and...read_more

With an ever increasing number of institutions chasing a shrinking pool of prospective applicants, most schools are actively on the lookout for both new enrolment markets throughout the world and...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Inbound marketing, International Recruitment

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5 Winning Recruitment Content ‘Angles’ for Language Schools

November 2, 2016


higher education marketing

The student recruitment challenges faced by language schools are unique. Language education can attract students from a wide variety different places and cultures, each with different ambitions, interests, and tastes....read_more

The student recruitment challenges faced by language schools are unique. Language education can attract students from a wide variety different places and cultures, each with different ambitions, interests, and tastes....read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment

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Beyond Responsive: How to Give Prospective Students a Fast and Frictionless Mobile Experience

October 26, 2016


higher education mobile website experience

Have you pulled up your school's website and application on your phone recently? The foundation for all digital marketing activities is a user-friendly and responsive website, which is why a...read_more

Have you pulled up your school's website and application on your phone recently? The foundation for all digital marketing activities is a user-friendly and responsive website, which is why a...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Mobile Marketing, Web Design and Development

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Stories, Moments, and Memories: 3 New Instagram, Twitter & Snapchat Features Recruiters Need to Know About

September 21, 2016


student inquiries

When a social media platform introduces a new feature, being among the early adopters can be crucial for marketing success. Incorporating the latest functionality into social content before your competition...read_more

When a social media platform introduces a new feature, being among the early adopters can be crucial for marketing success. Incorporating the latest functionality into social content before your competition...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Mobile Marketing, Social Media Marketing

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