Higher Education Marketing

5 Steps to Writing Irresistible PPC Ads for Student Recruitment

December 9, 2015


Whether you’re looking to attract more students locally, or enhance your international recruitment, Pay-per-Click (PPC) advertising offers a highly efficient means of raising your profile online, and generating quality student...read_more

Whether you’re looking to attract more students locally, or enhance your international recruitment, Pay-per-Click (PPC) advertising offers a highly efficient means of raising your profile online, and generating quality student...read_more

CATEGORIES: Blog

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How to Avoid the Creep Factor in Student Recruitment

November 9, 2015


Source  We've all felt it at some point. That uncomfortable feeling that someone online knows things about you that you didn’t give them directly or ever intended for them to know....read_more

Source  We've all felt it at some point. That uncomfortable feeling that someone online knows things about you that you didn’t give them directly or ever intended for them to know....read_more

CATEGORIES: Blog, Conversion Optimization, Education Marketing, Pay per Click, Web Design and Development

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Testing Short vs Long-form Landing Pages for PPC Search and Display Ads in Student Recruitment

August 4, 2015


There is considerable debate in the online marketing world these days about the merits of short vs long form PPC landing pages. Depending on who you are talking to or...read_more

There is considerable debate in the online marketing world these days about the merits of short vs long form PPC landing pages. Depending on who you are talking to or...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Pay per Click

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PPC for Student Lead Generation: Search vs. Display?

June 17, 2015


Managing Pay-Per-Click advertising requires a lot of knowledge and expertise that is not necessarily native within the in-house skill sets of many college or university marketing departments. It really does...read_more

Managing Pay-Per-Click advertising requires a lot of knowledge and expertise that is not necessarily native within the in-house skill sets of many college or university marketing departments. It really does...read_more

CATEGORIES: Blog, Education Lead Generation, Pay per Click

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PPC Landing Pages: Essential How-To’s for Education Marketers

April 24, 2015


What is Pay-per-Click? You might know it as paid search, Google Adwords or Bing Ads. PPC is a very efficient way for education marketers to boost the visibility of their...read_more

What is Pay-per-Click? You might know it as paid search, Google Adwords or Bing Ads. PPC is a very efficient way for education marketers to boost the visibility of their...read_more

CATEGORIES: Blog

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4 Reasons Why You Should Consider Bing for your Higher Ed Lead Gen PPC Campaigns

February 16, 2015


Paid online lead generation is more competitive than ever as more and more institutions complete for a shrinking pool of prospective students. The once price-accessible, non-branded keywords that describe your programs...read_more

Paid online lead generation is more competitive than ever as more and more institutions complete for a shrinking pool of prospective students. The once price-accessible, non-branded keywords that describe your programs...read_more

CATEGORIES: Blog, Education Lead Generation, Pay per Click

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3 Questions to Help You Decide if Mobile PPC is Right for Your Higher Ed Marketing Mix

August 18, 2014


It is pretty common for higher ed institutions to use desktop-based PPC to market specific programs, events or even for general branding campaigns. Less common are schools who have made...read_more

It is pretty common for higher ed institutions to use desktop-based PPC to market specific programs, events or even for general branding campaigns. Less common are schools who have made...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Mobile Marketing, Pay per Click

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Summary and Comments on Google’s Education Search Analysis Q1 2014

May 9, 2014


Google’s quarterly report on higher education search, state of the industry, search auction insights and emerging trends was released at the end of April. Following is a summary of the...read_more

Google’s quarterly report on higher education search, state of the industry, search auction insights and emerging trends was released at the end of April. Following is a summary of the...read_more

CATEGORIES: Blog, Education Marketing, Mobile Marketing, Pay per Click

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3 Trends in Mobile: Use, Search and Lead Conversion for Higher Ed Marketers

March 3, 2014


In a November 2013 post, we discussed the need for higher ed institutions to start to position their marketing to address the emerging prospective student who predominantly searches and browses...read_more

In a November 2013 post, we discussed the need for higher ed institutions to start to position their marketing to address the emerging prospective student who predominantly searches and browses...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Mobile Marketing

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Google’s Q4 / 2013 in Review, Higher Education Search Analysis Report: Highlights and Observations

February 21, 2014


On Feb 5, 2014, Google’s Education team hosted a Google Hangout that gave their 2013 Q4 report on the state of Google search and pay-per-click marketing for the higher education...read_more

On Feb 5, 2014, Google’s Education team hosted a Google Hangout that gave their 2013 Q4 report on the state of Google search and pay-per-click marketing for the higher education...read_more

CATEGORIES: Analytics, Blog, Education Lead Generation, Pay per Click, SEO

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