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Higher Education Marketing

The Best Social Media Ad Platforms for Recruiting Students

May 17, 2017


social media ad platforms

Social media advertising can be a vital part of a school’s overall digital marketing strategy. With more versatile formatting and targeting options than paid search campaigns, social ads can allow...read_more

Social media advertising can be a vital part of a school’s overall digital marketing strategy. With more versatile formatting and targeting options than paid search campaigns, social ads can allow...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, Pay per Click, SEO, Social Media Marketing

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Best Practices: Optimizing Landing Pages for PPC Campaigns

March 13, 2015


Thursday, March the 26th, 2015 at 1:30 pm Eastern (EST) On Thursday March 26th, Higher Education Marketing will present a FREE, 30 minute webinar for higher ed marketers entitled, Best Practices: Optimizing...read_more

Thursday, March the 26th, 2015 at 1:30 pm Eastern (EST) On Thursday March 26th, Higher Education Marketing will present a FREE, 30 minute webinar for higher ed marketers entitled, Best Practices: Optimizing...read_more

CATEGORIES: Blog, Education Marketing, Pay per Click

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Hashtags Just Got Even More Important on Google!

October 4, 2013


Google recently announced that Google Search will now allow users to search for Google+ posts including hashtags. If you are in Canada or in the United States, and you are...read_more

Google recently announced that Google Search will now allow users to search for Google+ posts including hashtags. If you are in Canada or in the United States, and you are...read_more

CATEGORIES: Blog, Education Marketing, Social Media Marketing

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SEO vs. PPC in Higher Education Marketing: Where’s your spend?

August 27, 2012


As colleges and universities move more budget into online recruitment marketing, the question of how to best allocate and balance those activities inevitably comes up for debate. • Should we invest...read_more

As colleges and universities move more budget into online recruitment marketing, the question of how to best allocate and balance those activities inevitably comes up for debate. • Should we invest...read_more

CATEGORIES: Analytics, Blog, Conversion Optimization, Pay per Click, SEO

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