Higher Education Marketing

Tips for Promoting Blended Learning to Recruit the “Unreachable” Student

June 8, 2016


“Blended learning” is typically described as the thoughtful combination of online and face-to-face instruction. It is an intuitive improvement to strictly online educational models that suffer for lack of human...read_more

“Blended learning” is typically described as the thoughtful combination of online and face-to-face instruction. It is an intuitive improvement to strictly online educational models that suffer for lack of human...read_more

CATEGORIES: Blog, Content Development, Education Marketing, International Recruitment, News, Online Student Recruitment

Tags: , , , ,


Marketing Automation: 3 Routes to Smarter Student Recruitment

April 27, 2016


Marketing automation. The term conjures up images of computer-generated messages going out to prospects in spammy abundance, de-humanizing brands and alienating audiences. But what’s interesting is that, done well, marketing automation...read_more

Marketing automation. The term conjures up images of computer-generated messages going out to prospects in spammy abundance, de-humanizing brands and alienating audiences. But what’s interesting is that, done well, marketing automation...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, Online Student Recruitment, Social Media Marketing

Tags: , , , , ,


6 Ways Language Schools Can Boost Student Recruitment through Social Media

February 17, 2016


Historically, international students have relied on referrals from agents and academic counselors when selecting a language school. And while these referrals are still important, more and more students are taking...read_more

Historically, international students have relied on referrals from agents and academic counselors when selecting a language school. And while these referrals are still important, more and more students are taking...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, International Recruitment, Online Student Recruitment, Social Media Marketing

Tags: , , ,


9 Ways to Tune Up Your Recruitment Marketing for Today’s “Typical“ Student

February 10, 2016


The typical college student today is very different from that of the past. The fairly accurate stereotype of the young, middle class, white, full-time, male student back in the 50s...read_more

The typical college student today is very different from that of the past. The fairly accurate stereotype of the young, middle class, white, full-time, male student back in the 50s...read_more

CATEGORIES: Blog, Content Development, Education Marketing

Tags: , ,


The Rise and the Fall of the Stealth Applicant

December 2, 2015


Traditionally students had to make themselves known during their college search process - in fact, it was the only way to, firstly, get general information from an institution, and secondly,...read_more

Traditionally students had to make themselves known during their college search process - in fact, it was the only way to, firstly, get general information from an institution, and secondly,...read_more

CATEGORIES: Blog, Education Marketing

Tags: , , , , ,


8 Essential Marketing Steps of Launching A New College Program

September 30, 2015


Colleges and universities are creating new program offerings at record rates as administrative and academic execs scramble to create programs to attract new students and additional tuition revenue. Unfortunately many...read_more

Colleges and universities are creating new program offerings at record rates as administrative and academic execs scramble to create programs to attract new students and additional tuition revenue. Unfortunately many...read_more

CATEGORIES: Blog, Education Marketing

Tags: , , ,


4 Marketing Tactics To Help Convert More Student Leads Into Registered Students

August 19, 2015


The challenge of developing student leads into registered students is at the core of the higher ed marketer’s objectives. With generally flat or declining marketing budgets, managers must focus their...read_more

The challenge of developing student leads into registered students is at the core of the higher ed marketer’s objectives. With generally flat or declining marketing budgets, managers must focus their...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation

Tags: , , ,


HEM’s Blog is 5 years old, and boy, have things changed!

July 6, 2015


The last 8 years has been a very exciting period of growth for our company, beginning as a one man shop in a shared office, to the present, where we...read_more

The last 8 years has been a very exciting period of growth for our company, beginning as a one man shop in a shared office, to the present, where we...read_more

CATEGORIES: Blog, Education Marketing, News

Tags: , , , ,


An Intro to Mobile Geo-fencing for Higher Ed Marketers

June 29, 2015


Targeting of mobile device users by higher ed marketer’s continues to increase as the base of smart phones in the marketplace continues to expand and marketers make more efforts to...read_more

Targeting of mobile device users by higher ed marketer’s continues to increase as the base of smart phones in the marketplace continues to expand and marketers make more efforts to...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Mobile Marketing

Tags: , ,


PPC for Student Lead Generation: Search vs. Display?

June 17, 2015


Managing Pay-Per-Click advertising requires a lot of knowledge and expertise that is not necessarily native within the in-house skill sets of many college or university marketing departments. It really does...read_more

Managing Pay-Per-Click advertising requires a lot of knowledge and expertise that is not necessarily native within the in-house skill sets of many college or university marketing departments. It really does...read_more

CATEGORIES: Blog, Education Lead Generation, Pay per Click

Tags: , , ,