Recruitment Solutions | Education Marketing | Google Analytics | SEO | Higher Education Marketing - Page 2
Higher Education Marketing

New Research Shows Why LinkedIn is Hot for Millennial Recruitment

June 5, 2015


Millennials are the primary target audience of many colleges and universities. But who exactly ARE millennials? Opinions vary widely on their precise age range, but today’s high school seniors and...read_more

Millennials are the primary target audience of many colleges and universities. But who exactly ARE millennials? Opinions vary widely on their precise age range, but today’s high school seniors and...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Social Media Marketing

Tags: , , ,


Announcing the “How Higher Education Institutions are Using Digital Marketing” Survey Report

May 20, 2015


In our daily work with colleges and universities, HEM observes a wide range of digital marketing practice, experience and perceptions of which channels, strategy, and tactics work best and which...read_more

In our daily work with colleges and universities, HEM observes a wide range of digital marketing practice, experience and perceptions of which channels, strategy, and tactics work best and which...read_more

CATEGORIES: Blog, Education Marketing, News

Tags: , , ,


10 Questions to Test the Strength of your Institution’s Marketing Integration

December 15, 2014


For higher ed marketers, the annual cycle of budgeting and marketing planning is once again upon us. In this process, it’s important to evaluate the results of your last year’s...read_more

For higher ed marketers, the annual cycle of budgeting and marketing planning is once again upon us. In this process, it’s important to evaluate the results of your last year’s...read_more

CATEGORIES: Blog, Branding and Web Design, Education Lead Generation, Education Marketing, Web Design and Development

Tags: , , , , , ,


3 Tips for Marketing Your Competency-Based Higher Ed Programs

December 8, 2014


Because you've been so busy marketing your existing programs you may not have noticed that competency based degrees, diplomas and certificates have recently become very mainstream. Inside Higher Ed recently...read_more

Because you've been so busy marketing your existing programs you may not have noticed that competency based degrees, diplomas and certificates have recently become very mainstream. Inside Higher Ed recently...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Pay per Click

Tags: , , , , ,


Marketing Technology Adoption in Higher Ed: From CRM to Marketing Automation

November 5, 2014


In a recently released report entitled, The State of CRM Use in Higher Education Report, the American Association of Collegiate Registrars and Admissions reveal that 64% of institutions surveyed, (total...read_more

In a recently released report entitled, The State of CRM Use in Higher Education Report, the American Association of Collegiate Registrars and Admissions reveal that 64% of institutions surveyed, (total...read_more

CATEGORIES: Conversion Optimization, Education Lead Generation, Education Marketing

Tags: , , , ,


Inbound Marketing: the Fine Art of Being Found by and Engaging with Prospective Students

October 27, 2014


Image Source The definition of inbound marketing continues to be a bit of a moving target these days, with ongoing debate on whether certain types of digital marketing like PPC and opt...read_more

Image Source The definition of inbound marketing continues to be a bit of a moving target these days, with ongoing debate on whether certain types of digital marketing like PPC and opt...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, SEO, Social Media Marketing

Tags: , , , , ,


What Exactly is “Native Advertising” and Why Should Higher Ed Marketers Care?

October 7, 2014


College and university marketers are working hard to master content marketing and reap the benefits of increased visitor traffic, increased engagement and increased SEO rankings.  At the same time, content...read_more

College and university marketers are working hard to master content marketing and reap the benefits of increased visitor traffic, increased engagement and increased SEO rankings.  At the same time, content...read_more

CATEGORIES: Blog, Content Development, Education Marketing, SEO

Tags: , , , , ,


How to Generate Prospective Student Leads with Twitter Lead Generation Cards

September 17, 2014


Generating high quality prospective student leads is a real challenge.  And it’s getting tougher every year. So I was quite excited when I heard about Twitter Lead Generation Cards (LGC)....read_more

Generating high quality prospective student leads is a real challenge.  And it’s getting tougher every year. So I was quite excited when I heard about Twitter Lead Generation Cards (LGC)....read_more

CATEGORIES: Blog, Education Lead Generation

Tags: , , , ,


Influencing the Influencer: Connecting with the Parents of Prospective Students

May 26, 2014


Parents have strong sway in a student’s choice of where to attend university or college. In Eduventure's spring 2014 “Survey of Admitted Students”,  it was reported that over 60 %...read_more

Parents have strong sway in a student’s choice of where to attend university or college. In Eduventure's spring 2014 “Survey of Admitted Students”,  it was reported that over 60 %...read_more

CATEGORIES: Blog, Content Development, Education Marketing

Tags: , , , ,


6 Ways to Get Better Conversion Results from your Higher Ed Website

March 24, 2014


Each page on your higher ed website has a job to do. I think we can also all agree that they can always improve. Here are six ways  to accomplish...read_more

Each page on your higher ed website has a job to do. I think we can also all agree that they can always improve. Here are six ways  to accomplish...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing

Tags: , , , ,