Higher Education Marketing

Mobilegeddon-Proof Your Website: 5 Tips for Education Marketers

May 6, 2015


Mobilegeddon descended upon us on April 21st, striking fear into the hearts of education institutions whose websites are not yet optimized for mobile. Google’s new algorithm is designed to favor...read_more

Mobilegeddon descended upon us on April 21st, striking fear into the hearts of education institutions whose websites are not yet optimized for mobile. Google’s new algorithm is designed to favor...read_more

CATEGORIES: Blog, Content Development, Education Marketing, Mobile Marketing

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3 Other Ways to Get Visitor Keyword Info, Now That It’s “Not Provided” in Google Analytics

October 18, 2013


In last week's post we discussed the nature and implications of the fact that Google Analytics is no longer providing detailed keyword data about visitors to your websites. In the...read_more

In last week's post we discussed the nature and implications of the fact that Google Analytics is no longer providing detailed keyword data about visitors to your websites. In the...read_more

CATEGORIES: Analytics, Blog, Education Marketing, SEO

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Should Facebook Launch its Own Search Engine?

May 3, 2012


With Google focused on integrating Google+ with other services, and Facebook switching over to the much more archival Timeline, there is clearly something of a war brewing between these two...read_more

With Google focused on integrating Google+ with other services, and Facebook switching over to the much more archival Timeline, there is clearly something of a war brewing between these two...read_more

CATEGORIES: Blog, Social Media Marketing

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Google Swallows PostRank and PostRank Analytics

May 1, 2012


As it often happens in the Google world, companies bought by the search engine giant are often gobbled up and incorporated into an existing Google service. An example of this...read_more

As it often happens in the Google world, companies bought by the search engine giant are often gobbled up and incorporated into an existing Google service. An example of this...read_more

CATEGORIES: Analytics, Blog

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Google Unveils Gmail Meter

April 24, 2012


Google has launched another service its Gmail and Google+ subscribers: Gmail Meter. Activated on April 19, the new analytics tool enables Gmail users to find out more about their email habits. According to...read_more

Google has launched another service its Gmail and Google+ subscribers: Gmail Meter. Activated on April 19, the new analytics tool enables Gmail users to find out more about their email habits. According to...read_more

CATEGORIES: Analytics, Blog, News

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Firefox to Adopt Google Secure SSL Search

April 2, 2012


It looks as if Google's secure SSL search is catching on, as Firefox looks set to adopt it. Here's what Johnathan Nightingale, Director of Firefox Engineering, told Danny Sullivan of Search Engine...read_more

It looks as if Google's secure SSL search is catching on, as Firefox looks set to adopt it. Here's what Johnathan Nightingale, Director of Firefox Engineering, told Danny Sullivan of Search Engine...read_more

CATEGORIES: Analytics, Blog, News

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Google to Level the SEO “Playing Ground”?

March 19, 2012


As we've discussed many times, Search Engine Optimization (SEO) is essential for colleges and universities looking to make the most out of their marketing and recruitment strategies and online presence....read_more

As we've discussed many times, Search Engine Optimization (SEO) is essential for colleges and universities looking to make the most out of their marketing and recruitment strategies and online presence....read_more

CATEGORIES: Blog, News, SEO

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Yahoo Sues Facebook

March 14, 2012


Things are getting ugly in the ever merging search engine/social media sphere, with news that Yahoo is suing Facebook for allegedly infringing on their advertising, messaging and social networks patents. The allegations claim that Facebook...read_more

Things are getting ugly in the ever merging search engine/social media sphere, with news that Yahoo is suing Facebook for allegedly infringing on their advertising, messaging and social networks patents. The allegations claim that Facebook...read_more

CATEGORIES: Blog, News, Social Media Marketing

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Amid Privacy Changes, Google Still Reigns Supreme

March 12, 2012


Much has been said about Google's controversial changes to its privacy policies, but new data is suggesting that even with these changes, Google remains the leading search engine in the...read_more

Much has been said about Google's controversial changes to its privacy policies, but new data is suggesting that even with these changes, Google remains the leading search engine in the...read_more

CATEGORIES: Blog, News

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Google's Social Search

January 12, 2012


As seen in the Evolution of Search video, Google has always been a work in progress, with constant innovation and change. A couple years back, Google incorporated  Social Search, hoping to...read_more

As seen in the Evolution of Search video, Google has always been a work in progress, with constant innovation and change. A couple years back, Google incorporated  Social Search, hoping to...read_more

CATEGORIES: Blog

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