In the past, the only way to get Goggle to index the YouTube videos on your school blogs and program pages, was to create a video sitemap. This was often so confusing for colleges and universities that video sitemap plugins have been developed solely to help make it easier. Furthermore, creating a sitemap didn’t always guarantee that they would be indexed as YouTube videos. In fact, it often didn’t work at all.

Well, it seems that Google is now indexing embedded YouTube videos, without the video sitemap hurdle. The discovery was made by the folks at ReelSEO, who noticed the change and then tested it. What they discovered is that you can get your embedded YouTube videos indexed automatically and quickly, simply by using YouTube’s new frame method (which is their new default embed option). The next time your program pages are crawled, any embedded vids will be indexed in Google videos. Simple and unexpected.

As ReelSEO states, the reason Google did not index embedded videos was likely to avoid a mess of duplicate content and to help maximize ad revenue (by driving all the traffic to the Google-owned YouTube.com). For whatever reason, this is no longer the case.

The change brings up a number of relevant education marketing discussions. For one thing, effective web content can no longer be restricted to text. Now more than ever, your program pages and student blogs should include a variety of media formats, with YouTube videos prominent among them. Not only can they liven up your content, they can now also help boost your online presence.

The flip side to that coin, however, is that there is a very real chance that this increase in online visibility can also lead to more frustrated searchers (a video may not always be the main point of the page it is embedded on). Clearly, there is going to be a learning curve, one which may even affect the way multimedia content is created, posted and shared. Stay tuned.

What do you think about this change?

CATEGORIES: Blog

Tags: Google, Search Engine Optimization, Youtube

Now more than ever, content is king. Writing for the Web, however, is not easy. A number of best practices exists that can improve the readability of your program pages and college website.

Essentially, Web writing involves striking a balance between writing for humans and writing for machines (i.e. search engine crawlers). Here are some tips for optimized, effective Web writing.

When Web writing for human eyes:

Keep it concise
Effective Web writing is most often concise and to the point. You may want to bombard prospective students with every bit of information about courses, programs and facilities, but this isn’t a good strategy. Keep content short. 

Use titles, lists and paragraphs breaks
Use titles, headline, bullet lists and paragraph to cut up intimidating blocks of text. The more you break up the text, the easier it is for readers to find what they’re looking for (and the more they’ll enjoy their experience with your program pages).

The following is an example from our Social Media Marketing Setup page:

Be conversational (and professional)
Try to make your program pages as conversational as possible, but make sure that the text is still professional. Plain language can be very effective, but it still has to show your college or university in the best light.

Keep your audience in mind
Know your audience and write with them in mind. What are your website goals? Are your program pages meant for prospective students? Current students? Answering these questions can guide your writing.

Consider the following example from our recent post, “Optimizing Your College’s Press Releases“:

The audience for that post was college marketing departments. Knowing this, we were able to focus our subject matter and decide what we thought these relevant stakeholders would most likely want to read.

Be informative
Your program pages should be as informative as possible. Online readers want information quickly. Give it to them.

Front-load your paragraphs
Start your paragraphs with the key point. Don’t make your visitors sift through endless amounts of text. An inverted pyramid is the image you should follow. Start with your main idea and then expand upon it.

To help you visualize this, here is an image of the inverted pyramid:

Optimizing your program pages for search engine crawlers

Now that you’ve written engaging content that your audience will want to read, you’ll need to optimize your program pages for the best possible rank.

Here are some basic SEO copywriting tips:

Keep an eye out for keyword density (but don’t obsess over it)
The ideal keyword density for your programs pages should be between 1-3%. Google, however, has recently hinted that they may soon penalize sites that are “over-optimized”. That’s not to say that you shouldn’t follow SEO best practices, but it does suggest that you shouldn’t cram keywords into a program page to boost the density.

Use heading elements
Use the six heading elements, H1-H6, to send more focus to your keywords and give your program pages a hierarchical organization (don’t skip section elements, e.g. using an H1 then an H3). An example of heading elements:

See if you can spot where we’ve used heading elements in this post.

Show off your vocabulary
Using synonyms of keywords can be helpful. This involves latent semantic indexing (used by Google), which is based on the idea that words used in the same contexts tend to have similar meanings. High quality, relevant content, in other words, will beat out content that is over-stuffed with keywords. 

Highlight your keywords
Underline, bold or italicize words to emphasize them. Search engines will assume that a word is a keyword if you do. 

Meta tags
Make sure to write page titles (70 characters or less) and meta descriptions (160 characters or less) for every program page or blog post. 

As we covered in our post, “How to Write Great Title Tags“: the ideal title tag should be roughly 70 characters long. Anything past the 70 character mark will not be visible, which means it’s important to create title tags that are close to that length. This restriction, however, can actually help your writing: it will force you to create title tags with only the most important keywords.

A Google search for the words “University programs” provides some examples. Lets consider the following:

As you can see, title tags that exceed 70 characters are cut off, with any excess replaced by an elipsis (…). This does not happen with shorter title tags:

On the other hand, this title tag may be too short (45 characters).  Short title tags ensure that nothing is cut off. However, they may not take full advantage title tag keyword opportunities. Try to get close to that 70 character sweet spot.

Link, link, link
Add links to your program pages. This should be done both internally (cross link with your own pages using relevant anchor text) and externally (linking to useful and relevant websites). This will tell Google what your pages are about and boost your college website’s rank.

Include pics (and title them!)
When adding pictures, title your photos properly with a keyword-rich title and ALT Tag.

As you can see, ideal Web writing involves a combination of techniques meant to engage both humans and machines. It may seem like a difficult balance to achieve, but by following these tips, you will be able to boost the online presence of your program pages.

What other Web writing tips would you recommend?

CATEGORIES: Blog

Tags: Education Marketing, Education Marketing Tips, Search Engine Optimization

As we discussed in our post on using PR for SEO, press releases can be something of a hidden weapon in your college marketing department’s SEO arsenal. If used properly, SEO press releases can:

• Provide backlinks from credible sites – increasing the rank of your program pages for relevant keywords
• Boost your college’s online presence by increasing visibility on search engines and Google and Yahoo News
• Provide thousands of headline impressions on RSS feeds (from blogs, relevant websites, news outlets, etc.)
• Generate potential media coverage for your college

To get these benefits, you have to make sure your press release follows both PR and SEO best practices.

Here are some tips on optimizing your press releases:

Be News-y
This probably sounds silly, but it needs emphasizing: your press release has to have a news-y angle to it. Before you start panicking, however, take a moment to think about how much “news” a career college or university generates over the course of the year. From open houses, seminars, workshops to new programs, courses and faculty, there are countless PR opportunities. Make sure you take advantage of them.

Follow Typical PR Formatting
Press releases generally follow the same format, involving: a title, summary (usually in the form of a 1-2 line sub-headline), body, a paragraph or two about the college or university, and then the contact information. Don’t try to re-invent the wheel. Follow the standard format.

Titles and summaries should be keyword rich, and the body should include 1-2 quotes and be roughly 300 words in length. The “about us” paragraph, meanwhile, should be a sort of “elevator pitch” about your college.

Here is a typical PR template (which you can download online) that provides a visual cue to what we’ve just outlined:

Click here for more tips on press release formatting.

Continue reading →

CATEGORIES: Blog

Tags: Press Releases, Search Engine Optimization

As we’ve discussed many times, Search Engine Optimization (SEO) is essential for colleges and universities looking to make the most out of their marketing and recruitment strategies and online presence. However, what is becoming clear is that the quality of SEO efforts may soon be more important than the “quantity” (substance over style, in other words), at least according to Google’s Matt Cutts.

Cutts spoke at a SXSW panel about search engine optimization and revealed that the company may soon have a new strategy when it comes to determining rank. There is an audio clip available on Search Engine Land, but here is a rough transcription of what Cutts said:

“Normally we don’t pre-announce changes, but there is something we’ve been working in the last few months and hopefully in the coming weeks we hope to release it. The idea is basically to try to level the playing ground a little bit. So all those people who have been doing, for lack of a better word, over optimization or overly doing their SEO – compared to the people who are just making great content and trying to make a fantastic site, we are trying to level the playing field a bit.

We try to make the GoogleBot smarter, try to make our relevance more adaptive, so that if people don’t so SEO we handle that. And we are also looking at the people who abuse it, who put too many keywords on a page, exchange way too many links, or whatever else they are doing to go beyond what you normally expect. We have several engineers on my team working on this right now.”

He didn’t mention, however, how Google would decipher quality content from overly optimized sites, nor did he mention how the latter would be punished – one would think, though, that a lower rank would do the trick.

So, does this mean you have to rethink your SEO work? Not exactly. SEO best practices are not set in stone, mostly because search engines will often update the manner in which they crawl sites, and the standards their crawlers are looking for. This means that SEO campaigns are generally long-term affairs, with continuous keyword research and on-page and off-page efforts. Changes, therefore, are par for the course.

Clearly, though, it’s becoming more important for your college or university to produce great content (and to make sure SEO campaigns are well run and properly thought out). We’ll just have to stay tuned to see what Google has in store.

If you’re curious about over-optimization, here is a Google video on the topic:

What do you think about this news?

CATEGORIES: Blog

Tags: Google, Search Engine News, Search Engine Optimization

With the impending end of the world (just kidding), now’s a good time to get started on your college website’s SEO needs. Three months into 2012, we’ve drafted a search engine optimization checklist to follow for the rest of the year.

Here are some basic tips for starting an effective SEO campaign:

Define goals
Defining and establishing clear website goals is the essential first step when trying to optimize your program pages and boost your college’s online presence. Knowing what you’re trying to achieve can help guide your choices for Web design, content and keyword research, among other tactics and tools.

A competitive analysis and a full strategic website audit can help you understand where your program pages are and where they have to go. Click here to request a free website audit. 

Keyword research
Once you have clearly defined and established your goals, you will have to focus on keyword research, developing a list of keywords that will help you rank well for relevant search queries.

Clearly, the more popular the keywords, the higher the search volume. However, these keywords will also be much more competitive. A good tactic, therefore, is to focus on long-tail keyword phrases. Long-tail keywords are often less competitive than generic keywords, providing quick ranking results. They can also be better targeted to specific audiences, which can improve click-through rate and lead conversion.

Consistent, exciting content
With goals and keywords defined, the next logical step is to develop exciting and engaging keyword-rich content. With your target audience in mind, consider what topics and content are most relevant, and set out to create program pages and blog posts that offer the most representative and informative (and keyword-rich) content possible.

Remember, content does not necessarily have to be text. Use visuals, videos and audio when you can to enliven your net presence (and always follow traditional SEO best practices when doing so)

The other thing to keep is mind is frequency. The more content you produce (a blog can be a good channel for frequently updated content), the better you’ll rank. Search engines, after all, like fresh content.

Socialize!
Now more than ever, your school has to be involved on social media sites. From Facebook and Twitter to Flickr and YouTube, if you’re not taking advantage of major social media platforms, you’re not communicating with one of your major target audiences: prospective students. New research suggests that a majority of students will check out a school’s Facebook page when considering to apply. It is essential that your marketing and recruiting message is being communicated on these channels.

It’s important to note that a successful social media plan requires times and persistence. It isn’t enough to simply have a profile (particularly now, with Facebook’s new Timeline format giving schools the chance to pin major stories and create timelines and milestones), your college has to be present, maintaining a presence and engaging and leading a community.

Focus on quality backlinks
A backlink (also known as an Inbound link) is a link directed towards your program pages from other sites. Backlinks are among the most important ranking factors for search engines, helping to decide where to rank a web page in search results. Search engines, however, will give more credit to “quality backlinks”. This means that sites directing links to you must have content that is related to your site. If they do, those backlinks are considered more relevant. The higher the relevance of the backlinks, the greater their quality.

So, while you may be tempted to go out and get as many links as possible, it’s actually a better idea to focus on acquiring quality links. Keep this in mind: 100 niche, geo-targeted links can be just as effective as 1000 random, low-relevance backlinks. It’s quality, not quantity that works.

Look Beyond Google
Sure, Google reigns supreme, but that doesn’t mean you have to ignore other traffic sources and search engines, most especially Bing and Yahoo, whose alliance helped generate an increase in market share. Clearly, they’re not giving up on this “search engine war”, and they will continue to nip at Google’s heels, particularly now that many are displeased with Google’s new privacy policies.

A diverse SEO and link building campaign can ensure that your college isn’t putting all its marketing eggs in one basket. Your audience is scattered across the Internet, and the Net is constantly evolving. Your SEO and link building efforts, therefore, have to be diverse and varied, including blog posts and comments, social media, press releases and more.

Keep Page Load Time in Mind
As Google says, “Speed matters. Faster loading pages mean more visitors land on your site instead of waiting in frustration or leaving.” Essentially, the faster your program pages load, the more popular they will be…and the better they will rank. Google uses page load speed as a factor in how it ranks websites. Put a premium on quick-loading, user-friendly program pages and Google will reward you.

What other suggestions do you have for our SEO checklist?

CATEGORIES: Blog

Tags: College Marketing Coordinator Tips, Education Marketing, Education Marketing Tips, Search Engine Optimization, Social Media, Web Design, Website Audit

A recent article by René Shimada Siegel for Inc. magazine  highlighted the reasons why personal, face-to-face time can still be a benefit in this modern, ultra-connected world. The piece gave “5 reasons why you need to meet in person”, which included these benefits:

• Being off the record
  You can learn a lot more from clients one on one and in the flesh than over the phone or skype.
• Small talk
  It might seem like irrelevant chatter, but small talk can help create bonds and lasting relationships.
• Making a good impression
  A good impression at a face-to-face meeting can often go a lot further than an email or a conference call. It also lasts longer in the memory.
• Body language
  This should go without saying: you can often read a lot more from someone’s body language.

You might think that these are not relevant when it comes to education marketing, but we’d argue that there are some very important points here for college marketing departments. If you’re putting in a lot of effort to boost your online presence and improve your share of social media voice (and in the process, maintaining an active community presence on a number of social media platforms), you shouldn’t turn your back on good old fashioned face-to-face meetings.

In fact, one should compliment the other. Search engine optimization, Google Adwords and a comprehensive social media plan can help your college or university promote:

• Open houses
• Campus tours
• Seminars
• Workshops
• Special campus events
• Charity events
• And more

All of these can give prospective students the chance to see what your school has to offer with their own eyes. It also gives your recruiting and marketing departments opportunities for face-to-face meetings with prospective students, scenarios where Miss Siegel’s advice can be handy indeed.

What do you think?

CATEGORIES: Blog

Tags: Education Marketing, Search Engine Optimization, Social Media, Student Recruitment News

In the process of boosting your online presence and marketing your college programs and university degrees, you will run into the following terms: Search Engine Optimization (SEO) and Search Engine Marketing (SEM).

Question is, what is the difference? We understand how confusing this may seem, but there are very clear differences between the two (they actually work hand in hand in many instances).

Here are the differences between SEO and SEM:

Search Engine Marketing

Search Engine Marketing (SEM) is something of a blanket term that encompasses all the marketing done on search engines, including search engine optimization and search engine advertising.

Search engine advertising involves PPA (Pay Per Action), PPC (Pay Per Click marketing) and PPI (Pay Per Impression) ad campaigns. For education marketing, PPC marketing campaigns may be the most beneficial. These involve text-based ads that appear on the right hand side of search engine results pages. The reason they are called “pay-per-click” is that you pay every time someone clicks on the ad. We should note that the ranking of these ads is determined by a combination of bid price and quality score, among other things.

The benefits of PPC Marketing include:

• Complete Control
  PPC marketing is a very flexible online marketing tactic that provides complete control over budget, keywords and more.
• Instant Traffic
  PPC campaigns are an easy way to target specific programs, courses and faculties and this ability tends to generate traffic quickly.

One thing to keep in mind with PPC campaigns, however, is that your ads have to be properly optimized and keyword rich. If you’re not careful, you may end up targeting the wrong audience, which can burn through your budget and leave you with a low conversion rate.

For more on the benefits of SEM, check out our post on Pay Per Click Writing Tips.

Search Engine Optimization

Search engine optimization (SEO) involves a series of tactics that are both on-page and off-page that can boost the rank of a school’s website in organic search engine results page.  It is a long-term approach involving keyword research, content creation, social media, press releases, link building and a host of other on- and off-page tactics.

On-page SEO tactics can involve continuously tweaking and improving:

• URLs
• Headings
• Meta descriptions
• Page titles
• Keyword-rich page text
• Alt image tags
• And more

Effective SEO campaigns require long-term dedication and monitoring, as search engine rank can improve over long periods of time.

The benefits of effective SEO include:

• Increasing your school’s reach into untapped prospective student segments
• Effectively targeting different prospective student groups, including full-time, continuing education and international students
• Improving rank in organic listings on search engines like Google, Yahoo and Bing

Still confused about SEO and SEM? Check out this image, which highlights organic search listings (SEO) and paid listings (SEM):

Any other questions regarding SEO and SEM? Let us know your thoughts and concerns.

CATEGORIES: Blog

Tags: Education Marketing Tips, Search Engine Marketing, Search Engine Optimization

Title tags are an essential component of the SEO puzzle. To put it simply, a good title tag can help your program pages show up higher on search engine results pages (resulting in more clicks and visitors). This is even relevant on the social media front, as title tags are displayed when your pages are shared on social media sites.

It’s important, therefore, to make sure your title tags are optimized for the best possible search engine rank.

Here are some tips on writing great title tags:

Use important keywords, lots and lots of keywords
It’s fairly safe to say that most visitors to your site will know when they’re on the home page, making it irrelevant to include “home” or “home page”. Doing so is a waste of an SEO opportunity, particularly since this does nothing to help your search engine rank. Do you really want to rank for these words?

It’s far more effective to make your title tags keyword-rich. As always, keyword research and clearly defined website goals are essential, but once you know what you want to rank for, it should be much easier to create effective, keyword-rich title tags.

As a rule of thumb, remember that the purpose of a title tag is to tell people and search engines what that page is about. Be descriptive, but above all, be keyword heavy.

Avoid using too many keywords
We know, we just said to use lots and lots of keywords. Confusing right? It shouldn’t be. Like all other forms of Web writing, title tags have to find the sweet spot between an amount of keywords that boost your rank, and an amount of keywords that look like an out-of-control spam bot. Remember, you have to strike a balance between writing a title tag for humans eyes and for a search engine crawler.

It’s important to remember that the ideal title tag should be roughly 70 characters long. Anything past the 70 character mark will not be visible, which means it’s important to create title tags that are close to that length. This restriction, however, can actually help your writing: it will force you to create title tags with only the most important keywords. No filler, all killer, in other words.

A Google search for the words “University programs” provides some examples. Lets consider the following:

As you can see, title tags that exceed 70 characters are cut off, with any excess replaced by an elipsis (…). This does not happen with shorter title tags:

On the other hand, this title tag may be too short (45 characters).  Short title tags ensure that nothing is cut off. However, they may not take full advantage title tag keyword opportunities. Try to get close to that 70 character sweet spot.

Start strong
It’s a good idea to have your most important, or eye-catching, keywords first. The attention span of an online searcher is often not very long, starting with keywords you think will be relevant to a searcher is the best way to pull them in.

Represent
We’re a big fan of long-tail keywords, particularly when the competition for popular keywords is intense (as it often is). A good way to really benefit from long-tail keywords is to include a city name or specific region in your keywords (e.g. Accounting Training Toronto). Of course, this has to make sense with regards to your goals and keyword list, but in certain circumstances, it can help boost your program page rank.

Do you have any other title tag recommendations?

CATEGORIES: Blog

Tags: Education Marketing Tips, Search Engine Optimization

Looking for something of a (not so) secret SEO weapon? Look no further than a press release. A properly written and distributed press release can help you promote events, seminars and contests to target audiences (including current students, alumni, prospective students, etc). More importantly, however, these releases can also increase your rank in search engine results pages.

The SEO impact of press releases, in fact, is going to be all the more pronounced after Google made changes to its organic search algorithm in 2011. Essentially, they have cracked down on backlink farms and increased the importance of social signals (social media) and relevant, up to date content. What does this mean? Press releases have to be part of your school’s marketing mix.

Press Releases for Education Marketing?

The short answer is, “as much as possible!” That’s not to say you should be putting out press releases every day – content has to be relevant and newsworthy – but there are definite day-to-day activities within the life of a school that warrant the press release treatment.

Schools can issues press releases for the following:

• Open houses
• New campuses or facilities
• New or modified programs
• Online or technological advances/changes
• Seminars and special events

There are many more areas that you can be used as PR fodder, but this list should illustrate just how many press releases your school can issue. PR frequency is up to you, but many schools issue one release per month. Most often, these are issued through the biggest North American newswires, including PRWeb, Business Wire, Newswire or Marketwire.

Writing PR for SEO

Once you have identified the content that you would like to issue to a newswire, the next step is writing a press release that can improve your search engine rank while promoting your message.

Here are some tips for writing PR for SEO:

Keyword research and use
Much like optimizing a program page, the first step is in knowing what keywords you want to rank for. Once you’ve developed a list (this might mirror the keyword research you’ve done for your website content), you need to optimize your press release for these keywords. To do so, PR writers have to draft content that is both keyword-rich and readable to human eyes.

Link, Link, Link
Newswires like PrWeb will often have a limit to the amount of links you can include (most often tied to the total word count), but it is essential to use as many links as possible. These links should lead back to supporting pages on your website, and the anchor text you use should include a relevant keyword.

Use social media
Try to include social media icons in your press releases to encourage sharing and tweeting. Also, make sure to share your press release on all your social media platforms (blogs, Facebook, Twitter, LinkedIn, etc). This will hopefully create a dialogue with your audience, which can then be expanded and stretched out with additional posts and discussions.

Track Your PR
Once you’ve issued your release, stay on top of its impact with google analytics and analytics reports included in newswire services. This will give you a good idea of what kind of press releases work best, and if there are areas of your PR process in which you can improve.

Has your school issued a press release through a newswire? What techniques work best for you?

CATEGORIES: Blog

Tags: PR, Press Releases, Search Engine Optimization

A recent study shows that YouTube is one of college students’ favorite platforms to look for information and entertainment. It is a unique opportunity for your school to catch prospects’ attention and give them a direct feel of your campus, your faculty and student body.

Here are 4 tips to make sure that these great videos are actually easy to find and ensure your school’s ranking on search engines.

1.         Optimize your channel name

YouTube should not be your only presence online. It should be part of an integrative social media strategy. That is why it has to be integrated into your overall branding efforts. Ideally, your name should be the same as the one you use on other platforms. For best SEO results, it is ideal to have a word in your name that could relate to any of the videos you will be posting. Choose this name carefully, as you will not be able to change it later. Get started with customization here.

2.         Optimize your tags 

As with text posts, correct tagging will go a long way for your school to rank high on search engines. The key here is to have a short list of keywords for your school (link back to Keyword post). Don’t forget to make sure one of these keywords is “video”.

• Titles: put keywords first, and branding at the end.
• Description: include keywords in the descriptive text, as well as subscription and links to your channel page. Include both broad and specific keywords. Place the keywords you want to carry the most weight first. YouTube recommends writing 12 tags or more.
•  Transcript: Include a full video transcript as it is another opportunity to add text with your keywords.
• Annotations: make sure you index the content added to the video via the Annotations option.
• Video file name: Rename manually videos to avoid the Video1. It would be another lost opportunity to improve your SEO.

3.         Constantly post new content

YouTube rewards frequency, so publishing content regularly is the best way to ensure a higher ranking. To continuously create new content, keep a list of video ideas close by. This list can include:

• School and Program Videos such as presentation videos, a word from the President, graduation ceremonies; graduates discussing the benefits of their training at your school; the video of the week, etc.
• Career videos: success stories, careers available with degrees from your school.
•  Community videos with events on campus; involvement of your school in your local community (geographic community); tutorials about a specific subject your school specializes in (learning community).

4.         Strategically promote your videos

 Embed your videos

If your school has a blog or traditional website, make sure you embed your YouTube videos in them. (Make sure you do not  promote your competition with the Related Videos).

Link, link, link

• Share all your YouTube content automatically to Facebook and Twitter.
• Go back under YouTube account setting and click on “Blog Setup.”  This will allow you to link your blog with your account and thus post your videos on your blog directly in just a few simple clicks.
• Link your channel and videos to your other social networking profiles, your email signature, and various presentations.

Get involved in the YouTube community

The more “Likes” they will get, the higher your videos will appear.

YouTube algorithm loves videos that bring traffic to other videos or channels, so the best way to rank high is to become part of the YouTube community.

• Add a link to your school’s website, and a link to the channel in all the social media platforms.
• Leave comments on popular videos in your niche. Comment early so your comments will appear at the top and will be viewed by your core audience within the first hours following the post.
• Create campaigns to encourage comments. As long as your channel does not get thousands of viewers every day, respond to each and every comment. Building comments early also helps increase the video’s ranking in search.
• Join Groups
• Advertise on YouTube

What have you been doing to improve your school’s positioning in social media?

The conversation continues

The YouTube Creator Playbook is the best resource for anyone trying to improve their marketing efforts.

Check out the 10 Commandments of Video Marketing from Tina Fotopoulous on WebSEO Analytics and How TO: Boost Your SEO with a YouTube Channel from Mitchell Harper of BigCommerce.

CATEGORIES: Blog

Tags: Higher Education Marketing, Search Engine Optimization, Social Media, Youtube