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Higher Education Marketing

An Intro to Inbound Links for Higher Ed Marketers

November 2, 2015


To compete successfully on the search engines for top rankings, your college or university web team needs to have a solid foundation of SEO best practices in place. On-page SEO...read_more

To compete successfully on the search engines for top rankings, your college or university web team needs to have a solid foundation of SEO best practices in place. On-page SEO...read_more

CATEGORIES: Blog, SEO

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Plan your Inbound Budgets with HEM’s Inbound Marketing Calculator

September 16, 2015


The concept of inbound marketing, or getting attention organically without interrupting someone’s path, is gradually being embraced by digital marketers across all industry verticals as content, SEO and social media...read_more

The concept of inbound marketing, or getting attention organically without interrupting someone’s path, is gradually being embraced by digital marketers across all industry verticals as content, SEO and social media...read_more

CATEGORIES: Blog, Content Development, SEO, Social Media Marketing

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Driving Lead Generation with SEO in Higher Ed

September 8, 2015


Higher organic rankings of your college or university’s web pages in search engines produces increased visitor traffic, which if exposed to effective lead generation tactics will produce more prospective student leads. Image...read_more

Higher organic rankings of your college or university’s web pages in search engines produces increased visitor traffic, which if exposed to effective lead generation tactics will produce more prospective student leads. Image...read_more

CATEGORIES: Blog, Education Lead Generation, SEO

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3 Tips for Marketing Your Competency-Based Higher Ed Programs

December 8, 2014


Because you've been so busy marketing your existing programs you may not have noticed that competency based degrees, diplomas and certificates have recently become very mainstream. Inside Higher Ed recently...read_more

Because you've been so busy marketing your existing programs you may not have noticed that competency based degrees, diplomas and certificates have recently become very mainstream. Inside Higher Ed recently...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Pay per Click

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Inbound Marketing: the Fine Art of Being Found by and Engaging with Prospective Students

October 27, 2014


Image Source The definition of inbound marketing continues to be a bit of a moving target these days, with ongoing debate on whether certain types of digital marketing like PPC and opt...read_more

Image Source The definition of inbound marketing continues to be a bit of a moving target these days, with ongoing debate on whether certain types of digital marketing like PPC and opt...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, SEO, Social Media Marketing

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How to Leverage Original Content: A Case Study about Content, Social Media and SEO in Higher Ed

April 1, 2014


College and university web marketers understand that they have to publish high quality, relevant and original content for their sites to rank highly. They also know that they have to...read_more

College and university web marketers understand that they have to publish high quality, relevant and original content for their sites to rank highly. They also know that they have to...read_more

CATEGORIES: Blog, Content Development, SEO, Social Media Marketing

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Google’s Q4 / 2013 in Review, Higher Education Search Analysis Report: Highlights and Observations

February 21, 2014


On Feb 5, 2014, Google’s Education team hosted a Google Hangout that gave their 2013 Q4 report on the state of Google search and pay-per-click marketing for the higher education...read_more

On Feb 5, 2014, Google’s Education team hosted a Google Hangout that gave their 2013 Q4 report on the state of Google search and pay-per-click marketing for the higher education...read_more

CATEGORIES: Analytics, Blog, Education Lead Generation, Pay per Click, SEO

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Local SEO for Higher Ed Recruitment

January 13, 2014


Colleges and universities actively recruit students through search locally, regionally, nationally and internationally. A well rounded search engine optimization (SEO) strategy for your website will provide a solid foundation for...read_more

Colleges and universities actively recruit students through search locally, regionally, nationally and internationally. A well rounded search engine optimization (SEO) strategy for your website will provide a solid foundation for...read_more

CATEGORIES: Blog, SEO

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Are In-Depth Articles in Your Higher Ed Content Strategy?

December 27, 2013


You’ve probably noticed In-Depth Articles coming up on your Google search engine results pages. In-Depth Articles (IDAs) were introduced back in August 2013 to Google search engine results pages (SERPs),...read_more

You’ve probably noticed In-Depth Articles coming up on your Google search engine results pages. In-Depth Articles (IDAs) were introduced back in August 2013 to Google search engine results pages (SERPs),...read_more

CATEGORIES: Blog, Content Development, SEO

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Hashtags Just Got Even More Important on Google!

October 4, 2013


Google recently announced that Google Search will now allow users to search for Google+ posts including hashtags. If you are in Canada or in the United States, and you are...read_more

Google recently announced that Google Search will now allow users to search for Google+ posts including hashtags. If you are in Canada or in the United States, and you are...read_more

CATEGORIES: Blog, Education Marketing, Social Media Marketing

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