SEO For Schools | Education Marketing | Google Analytics | SEO | Higher Education Marketing
Higher Education Marketing

5 Steps to Optimizing Your Video Content to Reach More Prospective Students Online

September 28, 2016


higher education marketing

With some estimating that video will account for as much as 74% of all internet traffic by 2017, it’s become increasingly crucial that schools incorporate it into their overall content...read_more

With some estimating that video will account for as much as 74% of all internet traffic by 2017, it’s become increasingly crucial that schools incorporate it into their overall content...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, SEO

Tags: , ,


3 Key Areas to Update, Upgrade, and Upscale Your School’s SEO Strategy

August 24, 2016


higher education marketing

How often do your review your SEO strategy? While certain SEO best practices-such as well indexed, quality content, and strategically integrated keywords- will always help ensure good visibility on the...read_more

How often do your review your SEO strategy? While certain SEO best practices-such as well indexed, quality content, and strategically integrated keywords- will always help ensure good visibility on the...read_more

CATEGORIES: Blog, Mobile Marketing, Online Student Recruitment, SEO

Tags: , , , ,


The Freshness Factor: Keeping Content Up to Date

January 24, 2014


study abroad

The complexity of the highly dynamic higher education environment makes it a constant challenge to maintain website quality, consistency and timeliness. But there are several reasons colleges and universities should...read_more

The complexity of the highly dynamic higher education environment makes it a constant challenge to maintain website quality, consistency and timeliness. But there are several reasons colleges and universities should...read_more

CATEGORIES: Blog, Content Development, SEO, Web Design and Development

Tags: , , ,


INFOGRAPHIC – 4 Reasons Why Higher Ed Institutions Must Invest in SEO

January 14, 2014


For all the benefits of search engine optimization (SEO), it seems some higher education institutions still need to be convinced why it is so important in gaining visibility for your...read_more

For all the benefits of search engine optimization (SEO), it seems some higher education institutions still need to be convinced why it is so important in gaining visibility for your...read_more

CATEGORIES: Blog, SEO

Tags: , ,


What Does Facebook’s Shrinking Teen Usage Mean For Your School?

January 10, 2014


As a new year begins, many higher education institutions may be considering how to best allocate their social media marketing resources. With over 1.2 billion total users, Facebook remains far...read_more

As a new year begins, many higher education institutions may be considering how to best allocate their social media marketing resources. With over 1.2 billion total users, Facebook remains far...read_more

CATEGORIES: Blog, Education Lead Generation, Social Media Marketing

Tags: , , ,


Leveraging Your Authentic Voice With Student-Generated Content

September 25, 2013


As a new year of frosh carries their contagious excitement onto campuses worldwide, there is an opportunity for admissions departments to appreciate the changing climate of education marketing. This generation...read_more

As a new year of frosh carries their contagious excitement onto campuses worldwide, there is an opportunity for admissions departments to appreciate the changing climate of education marketing. This generation...read_more

CATEGORIES: Analytics, Blog, Content Development, SEO, Social Media Marketing

Tags: , , ,