The 70/20/10 Content Marketing Formula
Date posted: March 25, 2013
Reading Time: 4 minutes Most higher ed institutions dominate the search engine rankings for their branded keywords. (Branded keywords = the name of your...
Increase your college’s visibility with content curation
Date posted: February 1, 2013
Reading Time: 4 minutes Colleges and universities know the importance of creating and carrying out an effective content strategy to meet their audiences’ online...
Should your college be on Tumblr?
Date posted: January 8, 2013
Reading Time: 3 minutes According to Mashable, “Tumblr” surpassed “blog” in December as one of the most searched terms on Google, thus confirming the...
10 Steps to Writing Engaging Posts for Your College’s Blog
Date posted: December 5, 2012
Reading Time: 4 minutes The value of blogging for colleges and universities goes beyond campus activities and students. Blogging is also one of the...
4 Steps To Get Your School Started On Google+
Date posted: November 20, 2012
Reading Time: 3 minutes Google+ does not yet have the same reach and visibility with prospects and students compared to other social media platforms,...
How to Leverage SEO and PPC as Complementary Strategies for Higher Ed Marketing
Date posted: October 16, 2012
Reading Time: 3 minutes In the world of higher education marketing, working with stretched or limited budgets is pretty much normal operating procedure. Choosing...
How to Use a Long Tail Keyword Strategy in PPC and SEO to Promote your College’s Priority Programs
Date posted: September 3, 2012
Reading Time: 5 minutes It is common for small to mid-size colleges that offer really excellent programs to struggle as they compete against larger...
SEO vs. PPC in Higher Education Marketing: Where’s your spend?
Date posted: August 27, 2012
Reading Time: 4 minutes As colleges and universities move more budget into online recruitment marketing, the question of how to best allocate and balance...
Reading Time: 2 minutes In the past, the only way to get Goggle to index the YouTube videos on your school blogs and program...
Optimizing Your College’s Press Releases
Date posted: March 29, 2012
Reading Time: 3 minutes As we discussed in our post on using PR for SEO, press releases can be something of a hidden weapon...