Higher Education Marketing

Using Analytics Tools to Better Understand Market Segments in Higher Education

May 11, 2012


Good marketing is all about segmentation. If you truly understand your market and communicate effectively with them you will be successful in whatever your goals or “conversion events” might be....read_more

Good marketing is all about segmentation. If you truly understand your market and communicate effectively with them you will be successful in whatever your goals or “conversion events” might be....read_more

CATEGORIES: Analytics, Blog, Education Lead Generation, Mobile Marketing

Tags: , , ,


School Allows Application Via Mobile Device

October 25, 2011


It hasn't been an easy couple of years for law school enrolment. Applications have been their lowest since 2001, and dropped 11.5 percent between 2010 and 2011. The main driver...read_more

It hasn't been an easy couple of years for law school enrolment. Applications have been their lowest since 2001, and dropped 11.5 percent between 2010 and 2011. The main driver...read_more

CATEGORIES: Blog, Mobile Marketing

Tags: , ,


QR Codes for Education Marketing

October 20, 2011


At one time, a prospective student would pick up brochure if they wanted to learn more about a school. In today's digtial age, however, students are much more likely to...read_more

At one time, a prospective student would pick up brochure if they wanted to learn more about a school. In today's digtial age, however, students are much more likely to...read_more

CATEGORIES: Blog, Mobile Marketing, Social Media Marketing

Tags: , ,


Cell Phones in the USA

August 16, 2011


As reported in the latest issue of Academica's Top Ten, a new survey by the Pew Research Center’s Internet & American Life Project has highlighted the cell phone behaviour of Americans....read_more

As reported in the latest issue of Academica's Top Ten, a new survey by the Pew Research Center’s Internet & American Life Project has highlighted the cell phone behaviour of Americans....read_more

CATEGORIES: Blog, Mobile Marketing

Tags: ,


Generational Divide in Mobile Use

August 9, 2011


According to a recent US study, there is a wide generational gap in regard to mobile device preferences. Affinity Research has found that older consumers are favouring tablets and e-readers, while...read_more

According to a recent US study, there is a wide generational gap in regard to mobile device preferences. Affinity Research has found that older consumers are favouring tablets and e-readers, while...read_more

CATEGORIES: Blog, Mobile Marketing

Tags: ,


Smartphones in the Classroom?

May 16, 2011


We've looked at the increasing importance of smartphones in marketing, especially when it comes to the use of Mobile SMS Alerts, but it seems that cell phones may also be...read_more

We've looked at the increasing importance of smartphones in marketing, especially when it comes to the use of Mobile SMS Alerts, but it seems that cell phones may also be...read_more

CATEGORIES: Blog, Mobile Marketing

Tags: ,