Social media is a great tool for student marketing. It is also a great money-saving tool for international recruitment. If used effectively, it can complement (not replace) international fairs and conferences. Social media can be an essential tool that can…
According to Mashable, “Tumblr” surpassed “blog” in December as one of the most searched terms on Google, thus confirming the slow fall of the search for “blog” that started in 2009. Also, with over 88 million blogs and over 20…
Google+ does not yet have the same reach and visibility with prospects and students compared to other social media platforms, but it does bring invaluable SEO benefits to your college or university. Google+ will contribute to better visibility and general…
Many schools have decided to host a school blog and become more involved in social media in order to enhance their online presence. With this comes the realization that blogs require close monitoring, constant up-keep, and interesting content. People often…
Hosting an Open House is the perfect way for your school to gather alumni, and current and prospective students together to highlight and expose your school’s uniqueness. Here are 5 quick steps to efficiently promote your Open House online. Include…
If your school is committed to helping its students find work upon graduation (which is the case of most schools) or providing them with a professional network, it needs to develop a presence on LinkedIn. This help build your school’s…
Twitter is an efficient platform to share information, reach out to students and prospects, and position your school in its industry. It’s a great community-building tool. Many schools are already on Twitter but they get discouraged by the lack of…
We maintain a regular focus on social media because it is an integral part of your school’s visibility and accessibility. But in order to have social media help you achieve certain marketing and communication goals, it must be used effectively.…
The return on investment (ROI) of social media initiatives is one of the current Holy Grails in higher ed. With a wide variety of marketing goals (increase lead generation and admissions, enhance retention and reputation, etc.) and what seems to…
We’re back from eduWeb12 in Boston after a 3-day conference feast for the mind! The content was excellent and the people we met there were truly inspiring. This was HEM’s first US-based higher ed marketing conference. We were thrilled to…
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