Higher Education Marketing

10 Questions to Test the Strength of your Institution’s Marketing Integration

December 15, 2014


For higher ed marketers, the annual cycle of budgeting and marketing planning is once again upon us. In this process, it’s important to evaluate the results of your last year’s...read_more

For higher ed marketers, the annual cycle of budgeting and marketing planning is once again upon us. In this process, it’s important to evaluate the results of your last year’s...read_more

CATEGORIES: Blog, Branding and Web Design, Education Lead Generation, Education Marketing, Web Design and Development

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Social Media in Recruitment Survey Indicates Higher Ed Marketers are Listening Less

September 2, 2013


In mid-August, a very interesting survey was released from University of Massachusetts Dartmouth, that was focused on “how does a college or university recruit in this new highly networked, constantly...read_more

In mid-August, a very interesting survey was released from University of Massachusetts Dartmouth, that was focused on “how does a college or university recruit in this new highly networked, constantly...read_more

CATEGORIES: Blog, Social Media Marketing

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How to Implement Your Content Sharing Strategy for Higher Ed: Part II

July 22, 2013


Last week, Part 1 of this post discussed how to implement the basic steps of a content sharing strategy across social networks by focusing on your content marketing goals,  employing...read_more

Last week, Part 1 of this post discussed how to implement the basic steps of a content sharing strategy across social networks by focusing on your content marketing goals,  employing...read_more

CATEGORIES: Blog, Content Development, Social Media Marketing

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How social media can enhance international student recruitment

March 6, 2013


Social media is a great tool for student marketing. It is also a great money-saving tool for international recruitment. If used effectively, it can complement (not replace) international fairs and...read_more

Social media is a great tool for student marketing. It is also a great money-saving tool for international recruitment. If used effectively, it can complement (not replace) international fairs and...read_more

CATEGORIES: Blog, Content Development, International Recruitment, Social Media Marketing

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Should your college be on Tumblr?

January 8, 2013


According to Mashable, “Tumblr” surpassed “blog” in December as one of the most searched terms on Google, thus confirming the slow fall of the search for “blog” that started in...read_more

According to Mashable, “Tumblr” surpassed “blog” in December as one of the most searched terms on Google, thus confirming the slow fall of the search for “blog” that started in...read_more

CATEGORIES: Blog

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4 Steps To Get Your School Started On Google+

November 20, 2012


Google+ does not yet have the same reach and visibility with prospects and students compared to other social media platforms, but it does bring invaluable SEO benefits to your college...read_more

Google+ does not yet have the same reach and visibility with prospects and students compared to other social media platforms, but it does bring invaluable SEO benefits to your college...read_more

CATEGORIES: Blog, SEO, Social Media Marketing, sub-smm

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HOW TO FIND CONTENT IDEAS FOR YOUR SCHOOLS BLOGS AND SOCIAL MEDIA

October 26, 2012


Many schools have decided to host a school blog and become more involved in social media in order to enhance their online presence. With this comes the realization that blogs...read_more

Many schools have decided to host a school blog and become more involved in social media in order to enhance their online presence. With this comes the realization that blogs...read_more

CATEGORIES: Blog, Content Development, Social Media Marketing, Web Design and Development

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5 Steps To Promote Your School’s Open House Through Social Media

October 19, 2012


Hosting an Open House is the perfect way for your school to gather alumni, and current and prospective students together to highlight and expose your school’s uniqueness. Here are 5...read_more

Hosting an Open House is the perfect way for your school to gather alumni, and current and prospective students together to highlight and expose your school’s uniqueness. Here are 5...read_more

CATEGORIES: Blog, Social Media Marketing

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How To Get Your School Started on LinkedIn

October 12, 2012


If your school is committed to helping its students find work upon graduation (which is the case of most schools) or providing them with a professional network, it needs to...read_more

If your school is committed to helping its students find work upon graduation (which is the case of most schools) or providing them with a professional network, it needs to...read_more

CATEGORIES: Blog, Social Media Marketing

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The 5 deadly sins schools commit on Twitter and how to avoid them

October 5, 2012


Twitter is an efficient platform to share information, reach out to students and prospects, and position your school in its industry. It’s a great community-building tool. Many schools are already...read_more

Twitter is an efficient platform to share information, reach out to students and prospects, and position your school in its industry. It’s a great community-building tool. Many schools are already...read_more

CATEGORIES: Blog, Social Media Marketing

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