Reading Time: 4 minutes Social media platforms are constantly tweaking their layout, terms of services, or features. This HEM series is meant to help...

Google+ for Student Recruitment

Date posted: December 3, 2013

Reading Time: 6 minutes About a year ago we shared a blog post with some great tips about getting your college started on Google+...

Reading Time: 5 minutes Prospective students pondering their post-secondary options have a very difficult decision to make. Initial impressions are critical and can make...

Reading Time: 6 minutes In the increasingly competitive landscape of international student recruitment, India represents significant potential. After China, India is the largest source...

Reading Time: 4 minutes Till very recently, Facebook’s strict terms of service did not allow us to use text or calls to action in...

Reputation Management in the Age of Social Media

Date posted: October 30, 2013

Reading Time: 5 minutes “Character is like a tree and reputation its shadow. The shadow is what we think it is; the tree is...

Recruiting Students for Continuing Education

Date posted: October 25, 2013

Reading Time: 5 minutes Lifelong learning has become a pivotal contributor to the new era of the knowledge economy. As technological innovation accelerates societal...

Mobile Apps in Higher Education Marketing

Date posted: October 16, 2013

Reading Time: 4 minutes For those colleges and universities still watching and waiting for the mobile market to develop, now would be a good...

Webcasting Opportunities Virtually Unlimited

Date posted: October 11, 2013

Reading Time: 6 minutes Colleges and universities worldwide have an ever increasing array of technological tools at their disposal, which can be perceived as...

Developing Donation Pages and Strategies

Date posted: October 9, 2013

Reading Time: 5 minutes Fundraising for colleges and universities can be a tricky balancing act. While unrestricted donations are vital for sustaining and developing...