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Higher Education Marketing

The 5 deadly sins schools commit on Twitter and how to avoid them

October 5, 2012


Twitter is an efficient platform to share information, reach out to students and prospects, and position your school in its industry. It’s a great community-building tool. Many schools are already...read_more

Twitter is an efficient platform to share information, reach out to students and prospects, and position your school in its industry. It’s a great community-building tool. Many schools are already...read_more

CATEGORIES: Blog, Social Media Marketing

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The Art of Hashtagging: How to Make Your School’s Tweets More Effective

September 14, 2012


We maintain a regular focus on social media because it is an integral part of your school’s visibility and accessibility. But in order to have social media help you achieve...read_more

We maintain a regular focus on social media because it is an integral part of your school’s visibility and accessibility. But in order to have social media help you achieve...read_more

CATEGORIES: Blog, Social Media Marketing

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3 Essential Social Media Measurement Tools for Your School

August 23, 2012


The return on investment (ROI) of social media initiatives is one of the current Holy Grails in higher ed. With a wide variety of marketing goals (increase lead generation and...read_more

The return on investment (ROI) of social media initiatives is one of the current Holy Grails in higher ed. With a wide variety of marketing goals (increase lead generation and...read_more

CATEGORIES: Analytics, Blog, Social Media Marketing

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Some Highlights from the EduWeb 2012 Conference

August 6, 2012


We’re back from eduWeb12 in Boston after a 3-day conference feast for the mind! The content was excellent and the people we met there were truly inspiring. This was HEM’s...read_more

We’re back from eduWeb12 in Boston after a 3-day conference feast for the mind! The content was excellent and the people we met there were truly inspiring. This was HEM’s...read_more

CATEGORIES: Blog, Content Development, News, Web Design and Development

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What do Facebook Promoted Posts mean for your college?

June 21, 2012


There has recently been a lot of hype (not to mention anger) about content visibility on Facebook fans’ newsfeeds. A few weeks ago, just as Facebook allowed users to see how...read_more

There has recently been a lot of hype (not to mention anger) about content visibility on Facebook fans’ newsfeeds. A few weeks ago, just as Facebook allowed users to see how...read_more

CATEGORIES: Blog, Social Media Marketing

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Should your college be on Pinterest?

June 14, 2012


Pinterest has been around for just over a year and a half, but it is already a social media force to be reckoned with. Every day over 2 million users...read_more

Pinterest has been around for just over a year and a half, but it is already a social media force to be reckoned with. Every day over 2 million users...read_more

CATEGORIES: Blog, Social Media Marketing

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7 quick tips to boost your students’ engagement for graduation

May 23, 2012


It’s Commencement time! It’s an exhilarating moment for graduates as they are closing a chapter of their life and are off to new adventures. It is also a very important...read_more

It’s Commencement time! It’s an exhilarating moment for graduates as they are closing a chapter of their life and are off to new adventures. It is also a very important...read_more

CATEGORIES: Blog, Content Development, Social Media Marketing

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What Does Facebook’s IPO Mean for Education Marketing?

May 17, 2012


Facebook IPO

As you may have heard, Facebook is selling roughly 25% of its shares at $38 per share. This values the company at more than an astounding $100 billion, and makes...read_more

As you may have heard, Facebook is selling roughly 25% of its shares at $38 per share. This values the company at more than an astounding $100 billion, and makes...read_more

CATEGORIES: Blog, Social Media Marketing

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5 Steps to Building your College’s Social Media Student Ambassadors Team

May 14, 2012


Social media is changing the game in terms of colleges’ and universities’ visibility and recruiting efforts. Thanks to platforms like Facebook, YouTube and blogs, students no longer rely only on...read_more

Social media is changing the game in terms of colleges’ and universities’ visibility and recruiting efforts. Thanks to platforms like Facebook, YouTube and blogs, students no longer rely only on...read_more

CATEGORIES: Blog, Education Lead Generation, Social Media Marketing

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Should Facebook Launch its Own Search Engine?

May 3, 2012


With Google focused on integrating Google+ with other services, and Facebook switching over to the much more archival Timeline, there is clearly something of a war brewing between these two...read_more

With Google focused on integrating Google+ with other services, and Facebook switching over to the much more archival Timeline, there is clearly something of a war brewing between these two...read_more

CATEGORIES: Blog, Social Media Marketing

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