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Higher Education Marketing

The Advantages of Facebook Page Changes

March 8, 2012


There has been quite a bit going on in the Facebook world lately, with the social media giant rolling out Timeline and a host of other new features. We've posted...read_more

There has been quite a bit going on in the Facebook world lately, with the social media giant rolling out Timeline and a host of other new features. We've posted...read_more

CATEGORIES: Blog, Social Media Marketing

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Do You Need Face Time With Prospective Students?


A recent article by René Shimada Siegel for Inc. magazine  highlighted the reasons why personal, face-to-face time can still be a benefit in this modern, ultra-connected world. The piece gave "5 reasons...read_more

A recent article by René Shimada Siegel for Inc. magazine  highlighted the reasons why personal, face-to-face time can still be a benefit in this modern, ultra-connected world. The piece gave "5 reasons...read_more

CATEGORIES: Blog, Education Lead Generation, News, SEO, Social Media Marketing

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Survey Finds Students Going Mobile for School Research

February 21, 2012


A new survey from Noel-Levitz, OmniUpdate, CollegeWeekLive, and NRCCUA® (the National Research Center for College & University Admissions) asked nearly 2,300 college-bound high school students about their use of mobile devices, particularly when...read_more

A new survey from Noel-Levitz, OmniUpdate, CollegeWeekLive, and NRCCUA® (the National Research Center for College & University Admissions) asked nearly 2,300 college-bound high school students about their use of mobile devices, particularly when...read_more

CATEGORIES: Blog, Mobile Marketing, Social Media Marketing

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Facebook Page Tips for Your College Marketing Department

February 20, 2012


As we’ve said many times before, a comprehensive social media plan is becoming a fundamental component of a well-rounded education marketing strategy. No matter how well intentioned this plan may...read_more

As we’ve said many times before, a comprehensive social media plan is becoming a fundamental component of a well-rounded education marketing strategy. No matter how well intentioned this plan may...read_more

CATEGORIES: Blog, Social Media Marketing

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Social Media as Addictive as Cigarettes and Alcohol

February 7, 2012


Social Media, Addictive?

A new study is suggesting that social media sites like Facebook and Twitter may be more difficult to resist than cigarettes or alcohol. The study (conducted by a team from...read_more

A new study is suggesting that social media sites like Facebook and Twitter may be more difficult to resist than cigarettes or alcohol. The study (conducted by a team from...read_more

CATEGORIES: Blog, News, Social Media Marketing

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Algonquin College Launches Facebook Contest

February 2, 2012


Algonquin College is the latest Canadian school to launch a Facebook contest. The Ottawa-based college is using the social network to give students the chance to win $1,000 cash or...read_more

Algonquin College is the latest Canadian school to launch a Facebook contest. The Ottawa-based college is using the social network to give students the chance to win $1,000 cash or...read_more

CATEGORIES: Blog, News, Social Media Marketing

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Facebook’s New Insights Analytics Tool

January 16, 2012


Facebook recently upgraded their Insights analytics tool for business pages. In case you weren't aware of this tool, here's what the social network has to say about it: Facebook Insights offers the opportunity...read_more

Facebook recently upgraded their Insights analytics tool for business pages. In case you weren't aware of this tool, here's what the social network has to say about it: Facebook Insights offers the opportunity...read_more

CATEGORIES: Blog, Social Media Marketing

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Google Analytics’ Social Media Hub

December 20, 2011


Google Analytics Social Media Hub Partner Logos

We've often discussed the increasing importance of both Google Analytics and a comprehensive social media plan (that incorporates your content and marketing messages across a number of different platforms), so...read_more

We've often discussed the increasing importance of both Google Analytics and a comprehensive social media plan (that incorporates your content and marketing messages across a number of different platforms), so...read_more

CATEGORIES: Analytics, Blog, Social Media Marketing

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XXX Domains and Reputation Management

December 16, 2011


Sponsored by the International Foundation for Online Responsibility (IFFOR), triple-x domains (.xxx) are intended as a voluntary option for pornographic sites. The idea is that these domains would highlight pornographic sites, making...read_more

Sponsored by the International Foundation for Online Responsibility (IFFOR), triple-x domains (.xxx) are intended as a voluntary option for pornographic sites. The idea is that these domains would highlight pornographic sites, making...read_more

CATEGORIES: Blog, Content Development

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Twitter Announces Brand Pages

December 12, 2011


Hot on the heels of Google's Google+ announcement, Twitter has announced their own brand pages, complete with a comprehensive redesign. The social media giant is hoping this will strengthen ties with advertisers...read_more

Hot on the heels of Google's Google+ announcement, Twitter has announced their own brand pages, complete with a comprehensive redesign. The social media giant is hoping this will strengthen ties with advertisers...read_more

CATEGORIES: Blog, Social Media Marketing

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