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Higher Education Marketing

YouTube Analytics on the Way

December 1, 2011


Youtube Analytics Infographic

Schools have been able to find out who is watching their videos and YouTube channel for some time now through Insight, but now the analytics end of Google's massive social...read_more

Schools have been able to find out who is watching their videos and YouTube channel for some time now through Insight, but now the analytics end of Google's massive social...read_more

CATEGORIES: Analytics, Blog, Social Media Marketing

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3 Steps to Create an Effective Student Blog

November 24, 2011


In our last post, we discussed why creating a student blog is a great way to stand out from your competition. We showed how the theme and format of this...read_more

In our last post, we discussed why creating a student blog is a great way to stand out from your competition. We showed how the theme and format of this...read_more

CATEGORIES: Blog, Content Development

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Why Your School Needs A Student Blog

November 23, 2011


Source As schools rely increasingly on social media to interact with prospects and students, blogs have taken the backseat in many schools’ online marketing strategy. Blogs are pivotal tools in building...read_more

Source As schools rely increasingly on social media to interact with prospects and students, blogs have taken the backseat in many schools’ online marketing strategy. Blogs are pivotal tools in building...read_more

CATEGORIES: Blog, Content Development, Social Media Marketing

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4 Steps To Improve Your School’s Video Rankings on YouTube

November 15, 2011


A recent study shows that YouTube is one of college students’ favorite platforms to look for information and entertainment. It is a unique opportunity for your school to catch prospects’...read_more

A recent study shows that YouTube is one of college students’ favorite platforms to look for information and entertainment. It is a unique opportunity for your school to catch prospects’...read_more

CATEGORIES: Blog, Content Development, Social Media Marketing

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Can a Celebrity Tweet Help Your School?

November 14, 2011


A big part of advertising is credibility. The more credible the advertising "source," the more persuasive the message. That's why the most powerful advertising possible is from your own friends....read_more

A big part of advertising is credibility. The more credible the advertising "source," the more persuasive the message. That's why the most powerful advertising possible is from your own friends....read_more

CATEGORIES: Blog, Education Lead Generation, Social Media Marketing

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Facebook is the Most Popular Social Network

November 8, 2011


Facebook or LinkedIn?

Facebook is the most popular social networking site across all generations in the United States, according to a Forrester study conducted in July 2011. The study, conducted on about 60,000 users...read_more

Facebook is the most popular social networking site across all generations in the United States, according to a Forrester study conducted in July 2011. The study, conducted on about 60,000 users...read_more

CATEGORIES: Blog, Education Lead Generation, Social Media Marketing

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St-Lawrence Releases Promotional Videos

October 31, 2011


St. Lawrence College has launched an innovative promotional video campaign. The campaign is a series of five second video clips which promote the school's four brand taglines: Get Ready For The Next Big Thing:...read_more

St. Lawrence College has launched an innovative promotional video campaign. The campaign is a series of five second video clips which promote the school's four brand taglines: Get Ready For The Next Big Thing:...read_more

CATEGORIES: Blog, Content Development, News, Social Media Marketing

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QR Codes for Education Marketing

October 20, 2011


QR Codes

At one time, a prospective student would pick up brochure if they wanted to learn more about a school. In today's digtial age, however, students are much more likely to...read_more

At one time, a prospective student would pick up brochure if they wanted to learn more about a school. In today's digtial age, however, students are much more likely to...read_more

CATEGORIES: Blog, Mobile Marketing, Social Media Marketing

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Canadian Government Education Advisory Panel

October 17, 2011


The federal government has created an expert panel designed to attract international students and researchers to Canadian universities. The panel will be chaired by Amit Chakma, president and vice-chancellor of...read_more

The federal government has created an expert panel designed to attract international students and researchers to Canadian universities. The panel will be chaired by Amit Chakma, president and vice-chancellor of...read_more

CATEGORIES: Blog, SEO, Social Media Marketing

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What is Twitter Analytics?

September 20, 2011


What is Twitter Web Analytics?

Twitter developers this week announced the development of Twitter Analytics. This new feature, which is an offshoot of Twitter buying BackType, will attempt to help accurately measure the amount of Twitter traffic...read_more

Twitter developers this week announced the development of Twitter Analytics. This new feature, which is an offshoot of Twitter buying BackType, will attempt to help accurately measure the amount of Twitter traffic...read_more

CATEGORIES: Analytics, Blog, Social Media Marketing

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