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Higher Education Marketing

More Changes With Facebook and What They Mean for your School

June 18, 2014


social media marketing

Facebook is not one to rest on its laurels, which means colleges and universities have to continually be on the alert to effectively engage students with social media marketing. Recent...read_more

Facebook is not one to rest on its laurels, which means colleges and universities have to continually be on the alert to effectively engage students with social media marketing. Recent...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Social Media Marketing

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Distance Education in the Age of MOOCs

November 27, 2013


While distance education has existed for centuries, previously via mail order lessons and correspondence courses, rapid advances in digital interaction ushered in by the internet have vastly expanded its capacity...read_more

While distance education has existed for centuries, previously via mail order lessons and correspondence courses, rapid advances in digital interaction ushered in by the internet have vastly expanded its capacity...read_more

CATEGORIES: Blog, Content Development, International Recruitment, Web Design and Development

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Recruiting Students for Continuing Education

October 25, 2013


Lifelong learning has become a pivotal contributor to the new era of the knowledge economy. As technological innovation accelerates societal change, adult learners are increasingly seeking to update their skills...read_more

Lifelong learning has become a pivotal contributor to the new era of the knowledge economy. As technological innovation accelerates societal change, adult learners are increasingly seeking to update their skills...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Marketing, Social Media Marketing

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Mobile Apps in Higher Education Marketing

October 16, 2013


For those colleges and universities still watching and waiting for the mobile market to develop, now would be a good time to take action. The explosive growth of mobile technology...read_more

For those colleges and universities still watching and waiting for the mobile market to develop, now would be a good time to take action. The explosive growth of mobile technology...read_more

CATEGORIES: Blog, Content Development, Mobile Marketing

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Money Matters for Financial Aid Pages

September 20, 2013


Once upon a time, colleges were reserved for the privileged few who could afford them. As the cost of higher education in many markets escalated beyond the reach of even...read_more

Once upon a time, colleges were reserved for the privileged few who could afford them. As the cost of higher education in many markets escalated beyond the reach of even...read_more

CATEGORIES: Analytics, Blog, Branding and Web Design

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3 Tips for Recruiting Transfer Students

August 16, 2013


Transfer students tend to be an overlooked market in the realm of student recruitment, rarely mentioned in admissions marketing or else relegated to somewhere in the nearly hidden back pages....read_more

Transfer students tend to be an overlooked market in the realm of student recruitment, rarely mentioned in admissions marketing or else relegated to somewhere in the nearly hidden back pages....read_more

CATEGORIES: Blog, Education Marketing, Web Design and Development

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Telling Your School’s Story with Student Testimonials

July 19, 2013


What is the purpose of your college or university's website? A good website's strategy is to develop and nurture relationships with a variety of stakeholders by communicating and supporting a...read_more

What is the purpose of your college or university's website? A good website's strategy is to develop and nurture relationships with a variety of stakeholders by communicating and supporting a...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Conversion Optimization, Education Marketing, International Recruitment

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4 Steps to Designing your Website for International Student Recruitment

July 15, 2013


International student recruitment is becoming increasingly important to many higher education institutions as it typically represents a higher tuition revenue source while also expanding campus diversity with top talent. Although...read_more

International student recruitment is becoming increasingly important to many higher education institutions as it typically represents a higher tuition revenue source while also expanding campus diversity with top talent. Although...read_more

CATEGORIES: Analytics, Blog, Branding and Web Design, Content Development, Conversion Optimization, Education Marketing, International Recruitment

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5 Tips to Optimize Your Admissions Pages for Lead Generation

July 5, 2013


No higher education institution would dispute that their website is an important asset for all their student marketing initiatives, but this is proving more critical every day. In a 2012...read_more

No higher education institution would dispute that their website is an important asset for all their student marketing initiatives, but this is proving more critical every day. In a 2012...read_more

CATEGORIES: Analytics, Blog, Branding and Web Design, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Mobile Marketing, Web Design and Development

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