Higher Education Marketing

Announcing the “How Higher Education Institutions are Using Digital Marketing” Survey Report

May 20, 2015


In our daily work with colleges and universities, HEM observes a wide range of digital marketing practice, experience and perceptions of which channels, strategy, and tactics work best and which...read_more

In our daily work with colleges and universities, HEM observes a wide range of digital marketing practice, experience and perceptions of which channels, strategy, and tactics work best and which...read_more

CATEGORIES: Blog, Education Marketing, News

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Our Questions and Answers Page: Ask Us Anything!

December 6, 2013


Questions about higher education marketing come our way in many different forms, through many different channels. Our phones, emails and social media accounts are usually abuzz with activity that keeps us...read_more

Questions about higher education marketing come our way in many different forms, through many different channels. Our phones, emails and social media accounts are usually abuzz with activity that keeps us...read_more

CATEGORIES: Blog, Education Marketing

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Social Media in Recruitment Survey Indicates Higher Ed Marketers are Listening Less

September 2, 2013


In mid-August, a very interesting survey was released from University of Massachusetts Dartmouth, that was focused on “how does a college or university recruit in this new highly networked, constantly...read_more

In mid-August, a very interesting survey was released from University of Massachusetts Dartmouth, that was focused on “how does a college or university recruit in this new highly networked, constantly...read_more

CATEGORIES: Blog, Social Media Marketing

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The 70/20/10 Content Marketing Formula

March 25, 2013


Most higher ed institutions dominate the search engine rankings for their branded keywords. (Branded keywords = the name of your institution). Generally speaking, with the breadth of content that they...read_more

Most higher ed institutions dominate the search engine rankings for their branded keywords. (Branded keywords = the name of your institution). Generally speaking, with the breadth of content that they...read_more

CATEGORIES: Blog, Content Development, SEO

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Do You Need Face Time With Prospective Students?

March 8, 2012


A recent article by René Shimada Siegel for Inc. magazine  highlighted the reasons why personal, face-to-face time can still be a benefit in this modern, ultra-connected world. The piece gave "5 reasons...read_more

A recent article by René Shimada Siegel for Inc. magazine  highlighted the reasons why personal, face-to-face time can still be a benefit in this modern, ultra-connected world. The piece gave "5 reasons...read_more

CATEGORIES: Blog, Education Lead Generation, News, SEO, Social Media Marketing

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Facebook for Recruitment Purposes

November 22, 2011


Nowadays, almost every higher education establishment has a Facebook page or group. A presence on this social network lets schools not only increase their visibility on the Web and stay...read_more

Nowadays, almost every higher education establishment has a Facebook page or group. A presence on this social network lets schools not only increase their visibility on the Web and stay...read_more

CATEGORIES: Blog, Education Lead Generation, News, Social Media Marketing

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College Drives Enrolment with Tech

November 4, 2011


The college crowd is by definition a young one, and technology plays an increasingly important role in that coveted demographic. Consequently, it stands to reason that schools playing up the...read_more

The college crowd is by definition a young one, and technology plays an increasingly important role in that coveted demographic. Consequently, it stands to reason that schools playing up the...read_more

CATEGORIES: Blog, Education Lead Generation, News

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BCCCA Google Analytics for Improved Lead Generation Presentation

October 30, 2011


Higher Education Marketing founder Philippe Taza recently spoke at the 2011 BCCCA Conference in British Columbia. Phil discussed the increasingly important role that Google Analytics plays in today’s education marketing....read_more

Higher Education Marketing founder Philippe Taza recently spoke at the 2011 BCCCA Conference in British Columbia. Phil discussed the increasingly important role that Google Analytics plays in today’s education marketing....read_more

CATEGORIES: Analytics, Blog, Education Lead Generation, News

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The University of New Orleans Adopts a CRM System

October 21, 2011


The University of New Orleans recently announced that from now on, they would use a customer relationship management system (CRM) to simplify their admissions and recruitment process. By doing so,...read_more

The University of New Orleans recently announced that from now on, they would use a customer relationship management system (CRM) to simplify their admissions and recruitment process. By doing so,...read_more

CATEGORIES: Blog, Education Lead Generation, News

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Memorial University Leverages Foreign Social Networks

September 14, 2011


We recently discussed how and why your school should be maintaining a presence on social media sites like Twitter and Facebook, but what about foreign social networks? Memorial University's School...read_more

We recently discussed how and why your school should be maintaining a presence on social media sites like Twitter and Facebook, but what about foreign social networks? Memorial University's School...read_more

CATEGORIES: Blog, Education Lead Generation, News, Social Media Marketing

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