Higher Education Marketing

9 Ways to Tune Up Your Recruitment Marketing for Today’s “Typical“ Student

February 10, 2016


The typical college student today is very different from that of the past. The fairly accurate stereotype of the young, middle class, white, full-time, male student back in the 50s...read_more

The typical college student today is very different from that of the past. The fairly accurate stereotype of the young, middle class, white, full-time, male student back in the 50s...read_more

CATEGORIES: Blog, Content Development, Education Marketing

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10 Questions to Test the Strength of your Institution’s Marketing Integration

December 15, 2014


For higher ed marketers, the annual cycle of budgeting and marketing planning is once again upon us. In this process, it’s important to evaluate the results of your last year’s...read_more

For higher ed marketers, the annual cycle of budgeting and marketing planning is once again upon us. In this process, it’s important to evaluate the results of your last year’s...read_more

CATEGORIES: Blog, Branding and Web Design, Education Lead Generation, Education Marketing, Web Design and Development

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FREE WEBINAR – AN INTRODUCTION TO GOOGLE ANALYTICS FOR HIGHER ED MARKETERS

November 25, 2014


Wednesday, December the 10th, 2014 at 1:30 pm Eastern (EST) On Wednesday December 10th, HEM will present a FREE, 30 minute webinar for higher ed web and marketing professionals entitled, An...read_more

Wednesday, December the 10th, 2014 at 1:30 pm Eastern (EST) On Wednesday December 10th, HEM will present a FREE, 30 minute webinar for higher ed web and marketing professionals entitled, An...read_more

CATEGORIES: Analytics, Blog

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A Look at the Data Behind Google Benchmarking for Higher Ed

November 21, 2014


It has been a few years since we have seen “benchmarking” reports inside Google Analytics (GA). Personally, I am very excited to see it back and have been looking forward...read_more

It has been a few years since we have seen “benchmarking” reports inside Google Analytics (GA). Personally, I am very excited to see it back and have been looking forward...read_more

CATEGORIES: Analytics, Blog, Education Marketing

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It’s Time for Higher Ed to Plan the Move to Universal Analytics

May 20, 2014


About a year ago, we published a post introducing Universal Analytics, (UA)  describing what it is and some of the implications of its use in higher education marketing.  Flash forward to...read_more

About a year ago, we published a post introducing Universal Analytics, (UA)  describing what it is and some of the implications of its use in higher education marketing.  Flash forward to...read_more

CATEGORIES: Analytics, Blog, Web Design and Development

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HEM presents Cross Domain Tracking 101, at the February 5, 2014 Higher Ed Analytics Conference

January 31, 2014


On February 5, 2014, we will be participating as a speaker in the Higher Ed Analytics Conference, a 3.5 hour online event, featuring twelve, 10 minute presentations, on advanced topics...read_more

On February 5, 2014, we will be participating as a speaker in the Higher Ed Analytics Conference, a 3.5 hour online event, featuring twelve, 10 minute presentations, on advanced topics...read_more

CATEGORIES: Analytics, Blog, Education Lead Generation, Education Marketing

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Why Every Higher Ed Marketer Needs to Understand and Use Cross Domain Tracking

November 4, 2013


Higher education web ecosystems are generally pretty complicated and include multiple domains, sub-domains, microsites, payment gateways, CRM systems and external promotions, etc. To understand the visitor traffic patterns across all...read_more

Higher education web ecosystems are generally pretty complicated and include multiple domains, sub-domains, microsites, payment gateways, CRM systems and external promotions, etc. To understand the visitor traffic patterns across all...read_more

CATEGORIES: Analytics, Blog, Education Marketing

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The New Google Analytics Acquistion Report: A Primer for Higher Ed Marketers

October 25, 2013


If you are a typical college or university marketer who checks in once and a while with Google Analytics (GA) to see how your website and related marketing are doing...read_more

If you are a typical college or university marketer who checks in once and a while with Google Analytics (GA) to see how your website and related marketing are doing...read_more

CATEGORIES: Analytics, Blog, Conversion Optimization, Education Marketing

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The Impact of “Keyword Not Provided” in Higher Ed Marketing

October 8, 2013


If you have a role in digital marketing at your institution you’ve probably heard that Google is rolling out a very significant change to Google Analytics, (GA)  that seriously limits...read_more

If you have a role in digital marketing at your institution you’ve probably heard that Google is rolling out a very significant change to Google Analytics, (GA)  that seriously limits...read_more

CATEGORIES: Analytics, Blog, Education Marketing, SEO

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Higher Ed Search Analytics are Simplified with New Google Adwords Report

September 16, 2013


It just got a lot easier to track, analyze and understand the relationship between PPC ads and organic listings on Google’s search engine results pages (SERPs). Google Adwords’ new report, called...read_more

It just got a lot easier to track, analyze and understand the relationship between PPC ads and organic listings on Google’s search engine results pages (SERPs). Google Adwords’ new report, called...read_more

CATEGORIES: Analytics, Blog, Pay per Click, SEO

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