Higher Education Marketing

Mobilegeddon-Proof Your Website: 5 Tips for Education Marketers

May 6, 2015


Mobilegeddon descended upon us on April 21st, striking fear into the hearts of education institutions whose websites are not yet optimized for mobile. Google’s new algorithm is designed to favor...read_more

Mobilegeddon descended upon us on April 21st, striking fear into the hearts of education institutions whose websites are not yet optimized for mobile. Google’s new algorithm is designed to favor...read_more

CATEGORIES: Blog, Content Development, Education Marketing, Mobile Marketing

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Academic Program Pages: Do Yours Attract, Engage & Convert?

March 31, 2015


Your program pages are hot destinations for students and parents during the enrollment decision making process. Whether they’re considering language training, an undergraduate degree, Master’s program, or a vocational diploma...read_more

Your program pages are hot destinations for students and parents during the enrollment decision making process. Whether they’re considering language training, an undergraduate degree, Master’s program, or a vocational diploma...read_more

CATEGORIES: Blog

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Creating Effective CTAs (Calls to Action) For Your Higher Ed Website

March 26, 2015


Calls to action (CTAs) are critical elements within your website. They drive visitor flow, goals, and convert forms. If you do them well your website will be easier to navigate...read_more

Calls to action (CTAs) are critical elements within your website. They drive visitor flow, goals, and convert forms. If you do them well your website will be easier to navigate...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Web Design and Development

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Are You Ready to Recruit the Mobile-Only Prospective Student?

November 22, 2013


You’ve probably heard the term “mobile-only” but haven’t really thought too much about it. So let’s start by defining it:      Mobile-only internet users are individuals who use a mobile...read_more

You’ve probably heard the term “mobile-only” but haven’t really thought too much about it. So let’s start by defining it:      Mobile-only internet users are individuals who use a mobile...read_more

CATEGORIES: Blog, Education Marketing, International Recruitment, Mobile Marketing

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Free Webinar – How to Enhance Your Website Redesign with a Digital Marketing Assessment

October 7, 2013


On Thursday, October 24th, at 2:00 pm Eastern, In cooperation with our good friends at OmniUpdate, we will present a FREE 30 minute webcast, for higher ed web and marketing professionals on...read_more

On Thursday, October 24th, at 2:00 pm Eastern, In cooperation with our good friends at OmniUpdate, we will present a FREE 30 minute webcast, for higher ed web and marketing professionals on...read_more

CATEGORIES: Blog, Branding and Web Design, News, Web Design and Development

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Thoughts on Responsive Web Design: Pros, Cons and Other Considerations

April 26, 2013


Responsive Web Design (RWD) continues to get lots of attention in the higher ed market as an optimal solution for educational websites. Many institutions have launched very attractive and effective...read_more

Responsive Web Design (RWD) continues to get lots of attention in the higher ed market as an optimal solution for educational websites. Many institutions have launched very attractive and effective...read_more

CATEGORIES: Blog, Branding and Web Design, Mobile Marketing, Web Design and Development

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15 Ways to Reduce Your Higher Ed Website Bounce Rates

March 18, 2013


In  last weeks' post "Bounce Rates in Higher Ed: The Good, the Bad and the Ugly" we defined bounces and bounce rates, explored the statistics on bounce rate in general and...read_more

In  last weeks' post "Bounce Rates in Higher Ed: The Good, the Bad and the Ugly" we defined bounces and bounce rates, explored the statistics on bounce rate in general and...read_more

CATEGORIES: Analytics, Blog, Web Design and Development

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9 Triggers for a Higher Ed Website Redesign

November 5, 2012


The decision to move ahead with a redesign of your higher ed website is a big one. In terms of the time, money and human resource demands within a college...read_more

The decision to move ahead with a redesign of your higher ed website is a big one. In terms of the time, money and human resource demands within a college...read_more

CATEGORIES: Blog, Branding and Web Design, Web Design and Development

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Managing Website Life-cycle in Higher Education: Are You Typical?

October 29, 2012


In the process of doing our business we conduct a lot of website audits for colleges and universities. In an audit we look at many things including, a school’s search...read_more

In the process of doing our business we conduct a lot of website audits for colleges and universities. In an audit we look at many things including, a school’s search...read_more

CATEGORIES: Blog, Branding and Web Design, Web Design and Development

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4 Resources to Keep You Current with the State of Higher Ed Website Design

June 30, 2012


Web site design (or redesigns or refreshes, as it is often subdivided into) for colleges and universities is very serious business. Every three to five years institutions turn themselves inside...read_more

Web site design (or redesigns or refreshes, as it is often subdivided into) for colleges and universities is very serious business. Every three to five years institutions turn themselves inside...read_more

CATEGORIES: Blog, Web Design and Development

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