Higher Education Marketing

4 Types of Traffic You Can Filter to get a Better Picture of Student Behavior on Your College Website

September 2, 2014


Google Analytics (GA) is a tool that allows you to see how prospective students engage with your website, what content is interesting to them and what actions they are prepared...read_more

Google Analytics (GA) is a tool that allows you to see how prospective students engage with your website, what content is interesting to them and what actions they are prepared...read_more

CATEGORIES: Analytics, Blog

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HEM co-presents “John Cabot University’s Voyage of Discovery into Analytics-Based Recruitment Marketing“ at the 10th Annual OmniUpdate User Training Conference

February 28, 2014


On Tuesday, March 11, at the 10th Annual OmniUpdate Users Conference in Los Angeles, HEM will co-present with Berenice Cocciolillo, from John Cabot University, a talk entitled “John Cabot University’s...read_more

On Tuesday, March 11, at the 10th Annual OmniUpdate Users Conference in Los Angeles, HEM will co-present with Berenice Cocciolillo, from John Cabot University, a talk entitled “John Cabot University’s...read_more

CATEGORIES: Blog, News

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Free Webinar – How to Enhance Your Website Redesign with a Digital Marketing Assessment

October 7, 2013


On Thursday, October 24th, at 2:00 pm Eastern, In cooperation with our good friends at OmniUpdate, we will present a FREE 30 minute webcast, for higher ed web and marketing professionals on...read_more

On Thursday, October 24th, at 2:00 pm Eastern, In cooperation with our good friends at OmniUpdate, we will present a FREE 30 minute webcast, for higher ed web and marketing professionals on...read_more

CATEGORIES: Blog, Branding and Web Design, News, Web Design and Development

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Managing Website Life-cycle in Higher Education: Are You Typical?

October 29, 2012


In the process of doing our business we conduct a lot of website audits for colleges and universities. In an audit we look at many things including, a school’s search...read_more

In the process of doing our business we conduct a lot of website audits for colleges and universities. In an audit we look at many things including, a school’s search...read_more

CATEGORIES: Blog, Branding and Web Design, Web Design and Development

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Google’s Webmaster Academy Teaches You How to Manage and Optimize Your Site

May 24, 2012


Everyone wants their site to look good, to be engaging and interactive, and most importantly, to garner loyal visitors and boost business. But where do you start? We’ve discussed improving...read_more

Everyone wants their site to look good, to be engaging and interactive, and most importantly, to garner loyal visitors and boost business. But where do you start? We’ve discussed improving...read_more

CATEGORIES: Blog, Web Design and Development

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SEO Checklist for 2012

March 15, 2012


With the impending end of the world (just kidding), now’s a good time to get started on your college website’s SEO needs. Three months into 2012, we’ve drafted a search...read_more

With the impending end of the world (just kidding), now’s a good time to get started on your college website’s SEO needs. Three months into 2012, we’ve drafted a search...read_more

CATEGORIES: Blog, SEO, Web Design and Development

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Request a Free Website Audit!

September 6, 2011


We are proud to now offer a free technical website audit. A comprehensive website audit provides a wealth of data and helps the implementation and focus of Web analytics. This...read_more

We are proud to now offer a free technical website audit. A comprehensive website audit provides a wealth of data and helps the implementation and focus of Web analytics. This...read_more

CATEGORIES: Newsletter

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