Higher Education Marketing

Summary and Comments on Google’s Education Search Analysis Q1 2014

May 9, 2014


Google’s quarterly report on higher education search, state of the industry, search auction insights and emerging trends was released at the end of April. Following is a summary of the...read_more

Google’s quarterly report on higher education search, state of the industry, search auction insights and emerging trends was released at the end of April. Following is a summary of the...read_more

CATEGORIES: Blog, Education Marketing, Mobile Marketing, Pay per Click

Tags: , , , , ,


4 quick ways to increase traffic to your college’s YouTube videos

March 14, 2013


YouTube is one of the best education lead generation platform. YouTube videos are low-cost advertising assets for colleges and universities. They will be efficient if they can be found easily,...read_more

YouTube is one of the best education lead generation platform. YouTube videos are low-cost advertising assets for colleges and universities. They will be efficient if they can be found easily,...read_more

CATEGORIES: Blog, Education Lead Generation, Mobile Marketing

Tags: , ,


3 Essential Social Media Measurement Tools for Your School

August 23, 2012


The return on investment (ROI) of social media initiatives is one of the current Holy Grails in higher ed. With a wide variety of marketing goals (increase lead generation and...read_more

The return on investment (ROI) of social media initiatives is one of the current Holy Grails in higher ed. With a wide variety of marketing goals (increase lead generation and...read_more

CATEGORIES: Analytics, Blog, Social Media Marketing

Tags: , , , , , , , , , , , , ,


Google Now Indexing Embedded YouTube Videos

April 27, 2012


In the past, the only way to get Goggle to index the YouTube videos on your school blogs and program pages, was to create a video sitemap. This was often...read_more

In the past, the only way to get Goggle to index the YouTube videos on your school blogs and program pages, was to create a video sitemap. This was often...read_more

CATEGORIES: Blog, SEO

Tags: , ,


YouTube Analytics on the Way

December 1, 2011


Schools have been able to find out who is watching their videos and YouTube channel for some time now through Insight, but now the analytics end of Google's massive social...read_more

Schools have been able to find out who is watching their videos and YouTube channel for some time now through Insight, but now the analytics end of Google's massive social...read_more

CATEGORIES: Analytics, Blog, Social Media Marketing

Tags: , , , ,


4 Steps To Improve Your School’s Video Rankings on YouTube

November 15, 2011


A recent study shows that YouTube is one of college students’ favorite platforms to look for information and entertainment. It is a unique opportunity for your school to catch prospects’...read_more

A recent study shows that YouTube is one of college students’ favorite platforms to look for information and entertainment. It is a unique opportunity for your school to catch prospects’...read_more

CATEGORIES: Blog, Content Development, Social Media Marketing

Tags: , , ,


Facebook is the Most Popular Social Network

November 8, 2011


Facebook is the most popular social networking site across all generations in the United States, according to a Forrester study conducted in July 2011. The study, conducted on about 60,000 users...read_more

Facebook is the most popular social networking site across all generations in the United States, according to a Forrester study conducted in July 2011. The study, conducted on about 60,000 users...read_more

CATEGORIES: Blog, Education Lead Generation, Social Media Marketing

Tags: , , , ,