Case Studies
Trebas Institute
Trebas Institute
About Trebas:
Established in 1979, Trebas Institute was created in response to the music and entertainment industry’s need for skilled professionals. Since then, Trebas has been a trusted industry source for highly trained audio production engineers, event planners, entertainment managers and event and venue managers. Trebas Institute has campuses in Toronto and Montreal.
Project Objectives:
Trebas Institute saw a declining trend in their phone inquiries and they wanted to put more of an emphasis on Web leads. The objectives, therefore, were to:
- Increase the visibility of the school and its programs on search engines
- Increase lead flow
- Become less relation on traditional media, (TV, radio and newspapers) to generate their inquiries.
Higher Education Marketing Solutions:
Higher Education Marketing first migrated the hard coded Trebas website to a content management system. We then did extensive on-page SEO optimization, improving urls, titles and page headings. At the same time we took over the Trebas Google Adwords account, creating a campaign for each of their programs and campuses.
Results:
From August 2010 to August 2011, the Trebas Institute website saw significant increases in visits and goals. In all, the changes and tactics implemented by Higher Education Marketing resulted in a:
- 55% increase in organic visits
- 9% increase in total goals
Find out what Higher Education Marketing’s analytics-driven marketing can do for you. Contact us today to request a free website audit.
