Paid Advertising
HEM-SPBe recommended
Get Found in Google
and AI Search
Get found where students are now searching and become part of the answer.
Explore AI Search & SEOThe AI-era enrollment agency
Compete in the AI era
of student recruitment.
AI is changing how students discover, compare and choose schools. HEM helps institutions become visible, generate qualified enquiries, and convert more applicants into enrolled students.
Google Partner·Meta·HubSpot·Montreal, since 2008
THREE ROLES · ONE OUTCOME
Discovered Inquired Converted
AI SearchBe recommended
Paid AdvertisingGenerate demand
HEM-SPConvert applicants
Enrolled studentsThe outcome we measure
How students find schools now
Student recruitment
no longer starts with
a search box.
AI is changing how students discover, compare and choose schools. HEM helps institutions become visible, generate qualified enquiries, and convert more applicants into enrolled students.
Book a strategy session
More ways to discover you
One connected journey
Search, ads & social
AI answers
Website
Enquiry
Application
Enrollment
Search, ads & social
AI answers
Website
Enquiry
Application
EnrollmentWin at every stage of
the enrollment journey.
AI is the accelerator. Education expertise, human strategy and measurable outcomes remain the foundation.
Get Found in Google
Generate demand
Paid Advertising for
Student Recruitment
Turn visibility into qualified enquiries with expert strategy and accountable media.
Explore Paid AdvertisingConvert applicants
HEM-SP CRM/SIS for
Enrollment Operations
Move from enquiry to enrollment in one connected, AI-ready admissions platform.
Explore HEM-SPENABLE YOUR ENROLLMENT
Education focus.
Commercial clarity. No AI theatre.
We Understand
Education.
Our strategies are built around long consideration cycles, multiple stakeholders and right-fit student decisions.
We Focus On
Enrollment.
Clicks and traffic are signals. Qualified enquiries, completed applications and enrolled students are the outcome.
We Prepare Schools For What’s Next.
Search is changing quickly. We help your team adapt without abandoning the fundamentals that make institutions trusted.
One journey.
Four moments to win.
Every HEM solution has a clear role in moving a right-fit student forward.
Visible where students ask
best business schools in TorontoAI ANSWER
1Your SchoolCITED
2Competitor A
3Competitor B
AI answersSearchSocial
Measurement
Measure the full path,
not isolated channel metrics.
HEM connects discovery, demand and admissions data so you can see where a student actually gained or lost momentum.
Metrics
This term
Lead the change
inside your institution.
Three shifts that separate schools that grow from schools that stall.
AI Search
Build content that earns visibility and trust.
Connect technical foundations with the questions students actually ask.
Student Acquisition
Judge paid media by the students it advances.
Move beyond clicks toward quality, intent and enrolled outcomes.
Admissions
Make every next step easier to complete.
Use connected workflows to remove uncertainty from the decision.
Higher Education Marketing
Leading companies
Lead with HEM.
Higher Ed MarketingHEM Accelerates Student Enrollment with Connected Data
HEM connects discovery, demand and admissions data so your team can see what attracts the right students and what helps them enroll.
Watch the video3xIncrease in qualified student inquiries per campaign
175KProspective students reached through targeted campaigns
Trusted by leading institutions
UniGroupEduPathCampusIQEnrollProAdmitHub
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Read nowFrequently
Asked Questions.
We’ve Built The Entire Service Stack With Your Growth In Focus
How is HEM different from a general marketing agency?
We work only in education. Our strategies are built around long consideration cycles, multiple stakeholders and right-fit student decisions — not generic lead volume.
Do we need to replace our current CRM?
No. HEM can improve the strategy, data flow and enrollment experience around the systems you already use, or help you evaluate a better-fit platform.
How long before we see enrolled outcomes?
Timelines depend on your intake cycle and starting point. We establish leading indicators early, then connect them to application and enrollment outcomes as students progress.
Can HEM-SP connect to our existing systems?
Yes. HEM-SP is designed to connect enrollment operations with existing marketing, admissions, payment and reporting workflows.
What does an engagement typically cost?
Engagements are scoped around your goals, markets and current systems. A strategy session is the fastest way to define the right level of support.
Request Information
Fill out this form to learn more on how HEM can help you achieve your recruitment goals!
