More and more prospective students are online, which means that schools need to rely less on traditional advertising, and more on online marketing channels. Find out more about Higher Education Marketing's analytics-driven marketing.

We all know the importance of keywords. But what kind of keywords should you be using in your Search Engine Optimization campaigns? Higher Education Marketing looks at the differences between branded and non-branded keywords.We all know the importance of keywords. But what kind of keywords should you be using in your Search Engine Optimization campaigns? Higher Education Marketing looks at the differences between branded and non-branded keywords.