Top 20 Higher Ed Holiday Greetings of 2012

Date posted: December 26, 2012

Reading Time: 3 minutes Ok, so this is “My” top 20 not “The” top 20. I am not sure how you would establish “The”...

Analytics-Driven Marketing Defined for Higher Ed

Date posted: December 19, 2012

Reading Time: 4 minutes In a recent discussion about student recruitment with a senior college marketer, I made the remark that our company’s approach...

Reading Time: 5 minutes Knowing where to invest your marketing dollars across a wide range of student recruitment strategy and tactics for the highest...

Reading Time: 4 minutes The value of blogging for colleges and universities goes beyond campus activities and students. Blogging is also one of the...

Reading Time: 5 minutes What are the goals of your college or university website? This is a pretty simple question that elicits very complicated...