Top 20 Higher Ed Holiday Greetings of 2012
Date posted: December 26, 2012
Reading Time: 3 minutes Ok, so this is “My” top 20 not “The” top 20. I am not sure how you would establish “The”...
Analytics-Driven Marketing Defined for Higher Ed
Date posted: December 19, 2012
Reading Time: 4 minutes In a recent discussion about student recruitment with a senior college marketer, I made the remark that our company’s approach...
Tracking Student Interaction that Converts: An Intro to Multi-Channel Funnels and Conversion Attribution
Date posted: December 10, 2012
Reading Time: 4 minutes Knowing where to invest your marketing dollars across a wide range of student recruitment strategy and tactics for the highest...
10 Steps to Writing Engaging Posts for Your College’s Blog
Date posted: December 5, 2012
Reading Time: 4 minutes The value of blogging for colleges and universities goes beyond campus activities and students. Blogging is also one of the...
Tips on How to Develop Google Analytics Goals for your Higher Ed Website
Date posted: December 3, 2012
Reading Time: 5 minutes What are the goals of your college or university website? This is a pretty simple question that elicits very complicated...