The 70/20/10 Content Marketing Formula

Date posted: March 25, 2013

Most higher ed institutions dominate the search engine rankings for their branded keywords. (Branded keywords = the name of your...

Essential Elements of a Powerful Program Page

Date posted: March 22, 2013

There has been a recent buzz about why academic program pages should are the most important pages on college and...

The effect social media has on student recruitment continues to be a highly debated topic. Many colleges and universities have...

In  last weeks’ post “Bounce Rates in Higher Ed: The Good, the Bad and the Ugly” we defined bounces and bounce...

A college or university’s website is one of the most effective and cost-efficient tools that can enhance international recruitment efforts....

YouTube is one of the best education lead generation platform. YouTube videos are low-cost advertising assets for colleges and universities....

When marketing managers begin working with Google Analytics to learn more about their website’s effectiveness, bounce rate is one of...

The Why & How of a College Newsletter

Date posted: March 8, 2013

Publishing a regular newsletter is an essential aspect of any communications strategy. Integrating a newsletter into your content calendar does...

Social media is a great tool for student marketing. It is also a great money-saving tool for international recruitment. If...

3 Ways to Boost Student-Driven Web Content

Date posted: March 1, 2013

Just as classrooms rely on student participation in order to thrive, a college or university website needs student-led content in...