The 70/20/10 Content Marketing Formula
Date posted: March 25, 2013
Reading Time: 4 minutes Most higher ed institutions dominate the search engine rankings for their branded keywords. (Branded keywords = the name of your...
Essential Elements of a Powerful Program Page
Date posted: March 22, 2013
Reading Time: 5 minutes There has been a recent buzz about why academic program pages should are the most important pages on college and...
Q&A SESSION: SOCIAL MEDIA FOR STUDENT RECRUITMENT
Date posted: March 21, 2013
Reading Time: 5 minutes The effect social media has on student recruitment continues to be a highly debated topic. Many colleges and universities have...
15 Ways to Reduce Your Higher Ed Website Bounce Rates
Date posted: March 18, 2013
Reading Time: 5 minutes In last weeks’ post “Bounce Rates in Higher Ed: The Good, the Bad and the Ugly” we defined bounces and bounce...
Increase International Student Recruitment Directly Through Your Website
Date posted: March 15, 2013
Reading Time: 4 minutes A college or university’s website is one of the most effective and cost-efficient tools that can enhance international recruitment efforts....
4 quick ways to increase traffic to your college’s YouTube videos
Date posted: March 14, 2013
Reading Time: 3 minutes YouTube is one of the best education lead generation platform. YouTube videos are low-cost advertising assets for colleges and universities....
Bounce Rates in Higher Ed: The Good, the Bad and the Ugly
Date posted: March 11, 2013
Reading Time: 7 minutes When marketing managers begin working with Google Analytics to learn more about their website’s effectiveness, bounce rate is one of...
The Why & How of a College Newsletter
Date posted: March 8, 2013
Reading Time: 5 minutes Publishing a regular newsletter is an essential aspect of any communications strategy. Integrating a newsletter into your content calendar does...
How social media can enhance international student recruitment
Date posted: March 6, 2013
Reading Time: 3 minutes Social media is a great tool for student marketing. It is also a great money-saving tool for international recruitment. If...
3 Ways to Boost Student-Driven Web Content
Date posted: March 1, 2013
Reading Time: 5 minutes Just as classrooms rely on student participation in order to thrive, a college or university website needs student-led content in...