Multi-Channel Attribution Using Google Analytics
Date posted: May 30, 2013
Reading Time: 5 minutes Last month we discussed how multi-attribution can improve your college’s marketing measurability and help periodic evaluation of your marketing efforts...
On-Page SEO Basics for Higher Ed Marketers
Date posted: May 27, 2013
Reading Time: 6 minutes On-page SEO and off-page SEO (links) determine how your pages rank in search engine results. This post takes a look...
3 Tips to Make Your College’s Graduation Ceremony More Interactive
Date posted: May 22, 2013
Reading Time: 2 minutes ‘Tis the season again! With graduations ceremonies around the corner, many colleges are looking for last-minute solutions to bring more...
3 tips to optimize your college’s presence in social media
Date posted: May 15, 2013
Reading Time: 4 minutes According to the 2013 Social Admissions Report , 75% of students of class 2013 are using social media to make their...
A Primer on Google PPC Ad Extensions and How to Leverage Them for Higher Ed
Date posted: May 13, 2013
Reading Time: 4 minutes Pay-Per-Click marketing continues to grow in use by higher ed institutions, particularly as a tactical marketing tool in highly competitive...
Universal Analytics: Implications in Higher Ed
Date posted: May 6, 2013
Reading Time: 4 minutes I have encountered an increasing number of tantalizing posts about Universal Analytics (UA) in the last couple of months. As experience with...