5 Best Practices for Building Better Program Pages
Date posted: June 28, 2013
Reading Time: 4 minutes With increasing competition, the proliferation of open online courses, and ever growing financial concerns, the college and university experience isn’t...
Tip of the week: How to Access Official Twitter Analytics
Date posted: June 26, 2013
Reading Time: 2 minutes If, like us, you were wondering if Twitter was ever going to release analytics, rejoice! Chris Penn recently noticed a...
Top 4 Search Rankings Get 70% of Search Traffic: So How Does Your School Rank?
Date posted: June 22, 2013
Reading Time: 3 minutes I always try to really emphasize the importance of Search Engine Optimization when speaking about online marketing with college and...
6 Steps to Developing Your E-Newsletter Marketing Strategy
Date posted: June 19, 2013
Reading Time: 5 minutes A few months ago we explained why college newsletters were an essential part of any communications strategy and how to...
PPC Conversion Rates in Higher Ed
Date posted: June 11, 2013
Reading Time: 5 minutes As PPC becomes mainstream in higher ed as a marketing tactic, colleges and universities who have not used it in...