With increasing competition, the proliferation of open online courses, and ever growing financial concerns, the college and university experience isn’t...

If, like us, you were wondering if Twitter was ever going to release analytics, rejoice! Chris Penn recently noticed a...

I always try to really emphasize the importance of Search Engine Optimization when speaking about online marketing with college and...

A few months ago we explained why college newsletters were an essential part of any communications strategy and how to...

PPC Conversion Rates in Higher Ed

Date posted: June 11, 2013

As PPC becomes mainstream in higher ed as a marketing tactic, colleges and universities who have not used it in...