So your school has established its web ecosystem and has a digital marketing plan in place, but have you decided...

With the ever increasing competition for student recruitment among higher education institutions, sometimes it seems alumni relations are perceived as...

Last fall, we wrote a piece to help you  get your college started on Google+  with best practices to create...

Last week, Part 1 of this post discussed how to implement the basic steps of a content sharing strategy across...

Come meet us at EduWeb 2013!

Date posted: July 19, 2013

We are excited to announce that Higher Education Marketing will be returning to the eduWeb conference in Boston, July 29th-31st. EduWeb...

What is the purpose of your college or university’s website? A good website’s strategy is to develop and nurture relationships...

International student recruitment is becoming increasingly important to many higher education institutions as it typically represents a higher tuition revenue...

One of the greatest strengths of Google Analytics, besides its powerful reporting capabilities, is being able to go out of...

The rapidly evolving fields of Content and Social Media converge in a very busy intersection of marketing objectives, strategy, tactics...

No higher education institution would dispute that their website is an important asset for all their student marketing initiatives, but...