Digital Metrics Every School Should Measure
Date posted: July 31, 2013
Reading Time: 4 minutes So your school has established its web ecosystem and has a digital marketing plan in place, but have you decided...
How to Leverage your Graduates for a Professional Network
Date posted: July 26, 2013
Reading Time: 6 minutes With the ever increasing competition for student recruitment among higher education institutions, sometimes it seems alumni relations are perceived as...
5 steps to start building your presence on Google+
Date posted: July 24, 2013
Reading Time: 5 minutes Last fall, we wrote a piece to help you get your college started on Google+ with best practices to create...
How to Implement Your Content Sharing Strategy for Higher Ed: Part II
Date posted: July 22, 2013
Reading Time: 4 minutes Last week, Part 1 of this post discussed how to implement the basic steps of a content sharing strategy across...
Come meet us at EduWeb 2013!
Date posted: July 19, 2013
Reading Time: < 1 minute We are excited to announce that Higher Education Marketing will be returning to the eduWeb conference in Boston, July 29th-31st. EduWeb...
Telling Your School’s Story with Student Testimonials
Date posted: July 19, 2013
Reading Time: 4 minutes What is the purpose of your college or university’s website? A good website’s strategy is to develop and nurture relationships...
4 Steps to Designing your Website for International Student Recruitment
Date posted: July 15, 2013
Reading Time: 5 minutes International student recruitment is becoming increasingly important to many higher education institutions as it typically represents a higher tuition revenue...
Configure cross-domain tracking to enhance your College’s marketing measurability
Date posted: July 12, 2013
Reading Time: 3 minutes One of the greatest strengths of Google Analytics, besides its powerful reporting capabilities, is being able to go out of...
How to Implement Your Content Sharing Strategy for Higher Ed: Part I
Date posted: July 11, 2013
Reading Time: 5 minutes The rapidly evolving fields of Content and Social Media converge in a very busy intersection of marketing objectives, strategy, tactics...
5 Tips to Optimize Your Admissions Pages for Lead Generation
Date posted: July 5, 2013
Reading Time: 5 minutes No higher education institution would dispute that their website is an important asset for all their student marketing initiatives, but...