Digital Metrics Every School Should Measure

Date posted: July 31, 2013

Reading Time: 4 minutes So your school has established its web ecosystem and has a digital marketing plan in place, but have you decided...

Reading Time: 6 minutes With the ever increasing competition for student recruitment among higher education institutions, sometimes it seems alumni relations are perceived as...

Reading Time: 5 minutes Last fall, we wrote a piece to help you  get your college started on Google+  with best practices to create...

Reading Time: 4 minutes Last week, Part 1 of this post discussed how to implement the basic steps of a content sharing strategy across...

Come meet us at EduWeb 2013!

Date posted: July 19, 2013

Reading Time: < 1 minute We are excited to announce that Higher Education Marketing will be returning to the eduWeb conference in Boston, July 29th-31st. EduWeb...

Reading Time: 4 minutes What is the purpose of your college or university’s website? A good website’s strategy is to develop and nurture relationships...

Reading Time: 5 minutes International student recruitment is becoming increasingly important to many higher education institutions as it typically represents a higher tuition revenue...

Reading Time: 3 minutes One of the greatest strengths of Google Analytics, besides its powerful reporting capabilities, is being able to go out of...

Reading Time: 5 minutes The rapidly evolving fields of Content and Social Media converge in a very busy intersection of marketing objectives, strategy, tactics...

Reading Time: 5 minutes No higher education institution would dispute that their website is an important asset for all their student marketing initiatives, but...