Facebook contests have been a key feature in many colleges’ social media marketing tool box. Colleges have been using them...

Are Microsites Right for Your School?

Date posted: August 23, 2013

A college or university’s website has the tricky challenge of simultaneously communicating with several audiences, including alumni, faculty, parents, and...

LinkedIn, the network that aims to link professionals with potential employers just launched its University Pages. These new pages are...

Should your college be on Instagram?

Date posted: August 19, 2013

With currently over 130 million active users, mostly aged 18 to 23, Instagram is the one social media platform educational...

3 Tips for Recruiting Transfer Students

Date posted: August 16, 2013

Transfer students tend to be an overlooked market in the realm of student recruitment, rarely mentioned in admissions marketing or...

Many schools use paid advertising on Facebook to gain visibility (mostly, Likes) or to advertise for some of their events...