Reading Time: 3 minutes Facebook contests have been a key feature in many colleges’ social media marketing tool box. Colleges have been using them...

Are Microsites Right for Your School?

Date posted: August 23, 2013

Reading Time: 5 minutes A college or university’s website has the tricky challenge of simultaneously communicating with several audiences, including alumni, faculty, parents, and...

Reading Time: 5 minutes LinkedIn, the network that aims to connect professionals with potential employers, can be a valuable tool for colleges seeking to...

Should your college be on Instagram?

Date posted: August 19, 2013

Reading Time: 5 minutes With currently over 130 million active users, mostly aged 18 to 23, Instagram is the one social media platform educational...

3 Tips for Recruiting Transfer Students

Date posted: August 16, 2013

Reading Time: 5 minutes Transfer students tend to be an overlooked market in the realm of student recruitment, rarely mentioned in admissions marketing or...

Reading Time: 5 minutes Many schools use paid advertising on Facebook to gain visibility (mostly, Likes) or to advertise for some of their events...