Feeling overwhelmed trying to manage and execute your digital marketing for your college or university? Well, you are not alone....

Content Marketing with Student Blogs

Date posted: September 27, 2013

Content marketing has officially become the leading strategy to engage web viewers and increase search engine recognition. Delivering relevant and...

As a new year of frosh carries their contagious excitement onto campuses worldwide, there is an opportunity for admissions departments...

Creating fresh, relevant web content every week, as you implement your content strategy, is probably one of your greatest challenges....

Money Matters for Financial Aid Pages

Date posted: September 20, 2013

Once upon a time, colleges were reserved for the privileged few who could afford them. As the cost of higher...

Moving to a Mobile-First Mindset

Date posted: September 17, 2013

The rapid rise of internet-ready mobile technology has had web designers rushing to keep up. While the online landscape is...

It just got a lot easier to track, analyze and understand the relationship between PPC ads and organic listings on...

Understanding Student Recruitment in China 101

Date posted: September 11, 2013

China represents a source of endless fascination for college and university admission departments. According to the Chinese Ministry of Education,...

Deciding where to most strategically allocate your limited higher ed marketing budgets to compete effectively is tough and getting tougher....

Admissions teams have long known that visiting a campus is the most important factor in solidifying a student’s decision to...