Marketers are Overwhelmed by the Growing Demands of Digital Marketing
Date posted: September 30, 2013
Reading Time: 3 minutes Feeling overwhelmed trying to manage and execute your digital marketing for your college or university? Well, you are not alone....
Content Marketing with Student Blogs
Date posted: September 27, 2013
Reading Time: 4 minutes Content marketing has officially become the leading strategy to engage web viewers and increase search engine recognition. Delivering relevant and...
Leveraging Your Authentic Voice With Student-Generated Content
Date posted: September 25, 2013
Reading Time: 5 minutes As a new year of frosh carries their contagious excitement onto campuses worldwide, there is an opportunity for admissions departments...
A Content Marketing Matrix for Higher Ed: Entertain, Inspire, Educate and Convince
Date posted: September 23, 2013
Reading Time: 4 minutes Creating fresh, relevant web content every week, as you implement your content strategy, is probably one of your greatest challenges....
Money Matters for Financial Aid Pages
Date posted: September 20, 2013
Reading Time: 3 minutes Once upon a time, colleges were reserved for the privileged few who could afford them. As the cost of higher...
Moving to a Mobile-First Mindset
Date posted: September 17, 2013
Reading Time: 4 minutes The rapid rise of internet-ready mobile technology has had web designers rushing to keep up. While the online landscape is...
Higher Ed Search Analytics are Simplified with New Google Adwords Report
Date posted: September 16, 2013
Reading Time: 4 minutes It just got a lot easier to track, analyze and understand the relationship between PPC ads and organic listings on...
Understanding Student Recruitment in China 101
Date posted: September 11, 2013
Reading Time: 6 minutes China represents a source of endless fascination for college and university admission departments. According to the Chinese Ministry of Education,...
A Few Thoughts on Google’s 2013 Q2 Higher Education Search Analysis
Date posted: September 9, 2013
Reading Time: 5 minutes Deciding where to most strategically allocate your limited higher ed marketing budgets to compete effectively is tough and getting tougher....
Best Practices for Virtual Tours in Higher Education
Date posted: September 5, 2013
Reading Time: 5 minutes Admissions teams have long known that visiting a campus is the most important factor in solidifying a student’s decision to...