Reading Time: 3 minutes Feeling overwhelmed trying to manage and execute your digital marketing for your college or university? Well, you are not alone....

Content Marketing with Student Blogs

Date posted: September 27, 2013

Reading Time: 4 minutes Content marketing has officially become the leading strategy to engage web viewers and increase search engine recognition. Delivering relevant and...

Reading Time: 5 minutes As a new year of frosh carries their contagious excitement onto campuses worldwide, there is an opportunity for admissions departments...

Reading Time: 4 minutes Creating fresh, relevant web content every week, as you implement your content strategy, is probably one of your greatest challenges....

Money Matters for Financial Aid Pages

Date posted: September 20, 2013

Reading Time: 3 minutes Once upon a time, colleges were reserved for the privileged few who could afford them. As the cost of higher...

Moving to a Mobile-First Mindset

Date posted: September 17, 2013

Reading Time: 4 minutes The rapid rise of internet-ready mobile technology has had web designers rushing to keep up. While the online landscape is...

Reading Time: 4 minutes It just got a lot easier to track, analyze and understand the relationship between PPC ads and organic listings on...

Understanding Student Recruitment in China 101

Date posted: September 11, 2013

Reading Time: 6 minutes China represents a source of endless fascination for college and university admission departments. According to the Chinese Ministry of Education,...

Reading Time: 5 minutes Deciding where to most strategically allocate your limited higher ed marketing budgets to compete effectively is tough and getting tougher....

Reading Time: 5 minutes Admissions teams have long known that visiting a campus is the most important factor in solidifying a student’s decision to...