4 Ways to Generate More Engagement Through Your Facebook Cover
Date posted: October 31, 2013
Reading Time: 4 minutes Till very recently, Facebook’s strict terms of service did not allow us to use text or calls to action in...
Reputation Management in the Age of Social Media
Date posted: October 30, 2013
Reading Time: 5 minutes “Character is like a tree and reputation its shadow. The shadow is what we think it is; the tree is...
Reading Time: < 1 minute On Thursday, October 24th, in cooperation with our good friends at OmniUpdate, HEM presented a free 30 minute webcast, on,...
Recruiting Students for Continuing Education
Date posted: October 25, 2013
Reading Time: 5 minutes Lifelong learning has become a pivotal contributor to the new era of the knowledge economy. As technological innovation accelerates societal...
The New Google Analytics Acquistion Report: A Primer for Higher Ed Marketers
Date posted: October 25, 2013
Reading Time: 4 minutes If you are a typical college or university marketer who checks in once and a while with Google Analytics (GA)...
Text Messaging for Student Recruitment
Date posted: October 24, 2013
Reading Time: 5 minutes The popularity of text messaging should be evident to anyone who has spent any time on a college campus. Students...
3 Other Ways to Get Visitor Keyword Info, Now That It’s “Not Provided” in Google Analytics
Date posted: October 18, 2013
Reading Time: 4 minutes In last week’s post we discussed the nature and implications of the fact that Google Analytics is no longer providing...
Mobile Apps in Higher Education Marketing
Date posted: October 16, 2013
Reading Time: 4 minutes For those colleges and universities still watching and waiting for the mobile market to develop, now would be a good...
Webcasting Opportunities Virtually Unlimited
Date posted: October 11, 2013
Reading Time: 6 minutes Colleges and universities worldwide have an ever increasing array of technological tools at their disposal, which can be perceived as...
Developing Donation Pages and Strategies
Date posted: October 9, 2013
Reading Time: 5 minutes Fundraising for colleges and universities can be a tricky balancing act. While unrestricted donations are vital for sustaining and developing...