Till very recently, Facebook’s strict terms of service did not allow us to use text or calls to action in...

Reputation Management in the Age of Social Media

Date posted: October 30, 2013

“Character is like a tree and reputation its shadow. The shadow is what we think it is; the tree is...

On Thursday, October 24th, in cooperation with our good friends at OmniUpdate, HEM presented a free 30 minute webcast, on,...

Recruiting Students for Continuing Education

Date posted: October 25, 2013

Lifelong learning has become a pivotal contributor to the new era of the knowledge economy. As technological innovation accelerates societal...

If you are a typical college or university marketer who checks in once and a while with Google Analytics (GA)...

Text Messaging for Student Recruitment

Date posted: October 24, 2013

The popularity of text messaging should be evident to anyone who has spent any time on a college campus. Students...

In last week’s post we discussed the nature and implications of the fact that Google Analytics is no longer providing...

Mobile Apps in Higher Education Marketing

Date posted: October 16, 2013

For those colleges and universities still watching and waiting for the mobile market to develop, now would be a good...

Webcasting Opportunities Virtually Unlimited

Date posted: October 11, 2013

Colleges and universities worldwide have an ever increasing array of technological tools at their disposal, which can be perceived as...

Developing Donation Pages and Strategies

Date posted: October 9, 2013

Fundraising for colleges and universities can be a tricky balancing act. While unrestricted donations are vital for sustaining and developing...