Using Remarketing Campaigns in College and University Recruitment
Date posted: November 29, 2013
Reading Time: 5 minutes Remarketing is a powerful and effective digital marketing tactic for reaching your target prospective student. Many colleges and universities are...
Distance Education in the Age of MOOCs
Date posted: November 27, 2013
Reading Time: 6 minutes While distance education has existed for centuries, previously via mail order lessons and correspondence courses, rapid advances in digital interaction...
Are You Ready to Recruit the Mobile-Only Prospective Student?
Date posted: November 22, 2013
Reading Time: 4 minutes You’ve probably heard the term “mobile-only” but haven’t really thought too much about it. So let’s start by defining it:...
3 Steps to Lead Nurturing for Increased Enrollment
Date posted: November 19, 2013
Reading Time: 5 minutes Prospective students pondering their post-secondary options have a very difficult decision to make. Initial impressions are critical and can make...
Google’s Q3 Higher Education Search Analysis Report: Highlights and a Few Observations
Date posted: November 18, 2013
Reading Time: 4 minutes Google’s Education team recently hosted a Google Hangout that provided their 2013 Q3 report on the state of Google search...
Consistent Website Experiences with Intuitive Navigation
Date posted: November 12, 2013
Reading Time: 6 minutes A college or university’s website is of principal strategic importance for engaging with a multitude of demanding audiences in an...
India Increasingly Important for Student Recruitment
Date posted: November 5, 2013
Reading Time: 6 minutes In the increasingly competitive landscape of international student recruitment, India represents significant potential. After China, India is the largest source...
Why Every Higher Ed Marketer Needs to Understand and Use Cross Domain Tracking
Date posted: November 4, 2013
Reading Time: 4 minutes Higher education web ecosystems are generally pretty complicated and include multiple domains, sub-domains, microsites, payment gateways, CRM systems and external...