Remarketing is a powerful and effective digital marketing tactic for reaching your target prospective student. Many colleges and universities are...

Distance Education in the Age of MOOCs

Date posted: November 27, 2013

While distance education has existed for centuries, previously via mail order lessons and correspondence courses, rapid advances in digital interaction...

You’ve probably heard the term “mobile-only” but haven’t really thought too much about it. So let’s start by defining it:...

Prospective students pondering their post-secondary options have a very difficult decision to make. Initial impressions are critical and can make...

Google’s Education team recently hosted a Google Hangout that provided their 2013 Q3 report on the state of Google search...

A college or university’s website is of principal strategic importance for engaging with a multitude of demanding audiences in an...

In the increasingly competitive landscape of international student recruitment, India represents significant potential. After China, India is the largest source...

Higher education web ecosystems are generally pretty complicated and include multiple domains, sub-domains, microsites, payment gateways, CRM systems and external...