Top 20 Higher Ed Holiday Greetings of 2013

Date posted: December 30, 2013

Reading Time: 3 minutes This is my second annual top 20 higher ed holiday greetings list so I’m feeling a little bit better qualified...

Reading Time: 4 minutes You’ve probably noticed In-Depth Articles coming up on your Google search engine results pages. In-Depth Articles (IDAs) were introduced back...

Reading Time: 5 minutes It’s an exciting time to be involved in higher education. After decades of relative stability, the past few years have...

Reading Time: 4 minutes Social media platforms are constantly tweaking their layout, terms of services, or features. This HEM series is meant to help...

Reading Time: 5 minutes Online learning has experienced soaring popularity in recent years, particularly with the ongoing phenomenon of MOOCs (Massive Open Online Courses)....

Conducting cohort analysis with Google Analytics

Date posted: December 11, 2013

Reading Time: 4 minutes Cohort analysis, sometimes referred to as longitudinal analysis, focuses on the behavior of cohort groups (a group of people who...

Reading Time: 5 minutes As admissions marketing continues to become more competitive, colleges and universities are seeking strategies for engaging prospects that go beyond...

Reading Time: 2 minutes On Thursday, December 12, at 2:00 PM EST, in cooperation with our good friends at the Brenn-White Group, HEM will...

Our Questions and Answers Page: Ask Us Anything!

Date posted: December 6, 2013

Reading Time: 2 minutes Questions about higher education marketing come our way in many different forms, through many different channels. Our phones, emails and social...

Reading Time: 4 minutes Social media platforms are constantly tweaking their layout, terms of services, or features. This HEM series is meant to help...