Reading Time: 2 minutes On February 5, 2014, we will be participating as a speaker in the Higher Ed Analytics Conference, a 3.5 hour...

International Student Recruitment in Brazil

Date posted: January 30, 2014

Reading Time: 6 minutes Around this time of year, those of us in the snowy north are more likely to look longingly towards sunnier...

The Freshness Factor: Keeping Content Up to Date

Date posted: January 24, 2014

Reading Time: 6 minutes The complexity of the highly dynamic higher education environment makes it a constant challenge to maintain website quality, consistency and...

Reading Time: 6 minutes The complexity of the highly dynamic higher education environment makes it a constant challenge to maintain the quality, consistency, and...

Reading Time: 6 minutes As the world spins faster and attention spans shrink by the day, social media has evolved from thousand-word blog posts...

Reading Time: < 1 minute For all the benefits of search engine optimization (SEO), it seems some higher education institutions still need to be convinced...

Local SEO for Higher Ed Recruitment

Date posted: January 13, 2014

Reading Time: 3 minutes Colleges and universities actively recruit students through search locally, regionally, nationally and internationally. A well rounded search engine optimization (SEO)...

Reading Time: 5 minutes As a new year begins, many higher education institutions may be considering how to best allocate their social media marketing...

Using Social Proof in Recruitment Marketing

Date posted: January 6, 2014

Reading Time: 3 minutes Remember when they put those really bad laugh tracks on TV comedy shows to encourage you to laugh at the...