On February 5, 2014, we will be participating as a speaker in the Higher Ed Analytics Conference, a 3.5 hour...

International Student Recruitment in Brazil

Date posted: January 30, 2014

Around this time of year, those of us in the snowy north are more likely to look longingly towards sunnier...

The Freshness Factor: Keeping Content Up to Date

Date posted: January 24, 2014

The complexity of the highly dynamic higher education environment makes it a constant challenge to maintain website quality, consistency and...

As the world spins faster and attention spans shrink by the day, social media has evolved from thousand-word blog posts...

For all the benefits of search engine optimization (SEO), it seems some higher education institutions still need to be convinced...

Local SEO for Higher Ed Recruitment

Date posted: January 13, 2014

Colleges and universities actively recruit students through search locally, regionally, nationally and internationally. A well rounded search engine optimization (SEO)...

As a new year begins, many higher education institutions may be considering how to best allocate their social media marketing...

Using Social Proof in Recruitment Marketing

Date posted: January 6, 2014

Remember when they put those really bad laugh tracks on TV comedy shows to encourage you to laugh at the...