On Tuesday, March 11, at the 10th Annual OmniUpdate Users Conference in Los Angeles, HEM will co-present with Berenice Cocciolillo,...

4 Ways to Widen Your Recruitment Funnel

Date posted: February 26, 2014

Higher ed marketers do a lot of different things to keep their higher ed institutions in business but at the...

The overwhelming quantity of data that the internet has made available at our fingertips has had an interesting effect on...

On Feb 5, 2014, Google’s Education team hosted a Google Hangout that gave their 2013 Q4 report on the state...

Recruiting Russian Students

Date posted: February 18, 2014

With the world’s attention focused on the Sochi Winter Games this month, it is an appropriate occasion to consider the...

As more aspects of society move exclusively online, many organizations are discovering that instead of buying media coverage, they can...

Higher ed websites have complicated architectures designed to organize and optimize information about lots of different topics for lots of...

This post is focused on how to create more effective lead generation forms. Lead generation forms appear on custom landing...

As Facebook celebrates its tenth anniversary this week, it’s worth looking back at how far it has come and what...