Every college or university wants to expand its visibility, respond to its audiences’ needs and cost-effectively promote its institutional brand....

Each page on your higher ed website has a job to do. I think we can also all agree that...

Social media marketing has become a necessary resource in the realm of student recruitment but that doesn’t mean it isn’t...

In the world of higher education, the beginning of March means that application deadlines for next fall’s admissions are fast...

In a November 2013 post, we discussed the need for higher ed institutions to start to position their marketing to...