Every college or university wants to expand its visibility, respond to its audiences’ needs and cost-effectively promote its institutional brand....

Each page on your higher ed website has a job to do. I think we can also all agree that...

Social media marketing has become a necessary resource in the realm of student recruitment but that doesn’t mean it isn’t...

Innovative Approaches to Student Admissions

Date posted: March 5, 2014

In the world of higher education, the beginning of March means that application deadlines for next fall’s admissions are fast...

In a November 2013 post, we discussed the need for higher ed institutions to start to position their marketing to...