Best Higher Ed Visual Campaigns on Facebook and Instagram
Date posted: April 30, 2014
Reading Time: 6 minutes In case you hadn’t heard, a picture is worth a thousand words and it’s also the most successful way to...
Understanding Mobile Device User Behavior – A Survey and Report
Date posted: April 29, 2014
Reading Time: 3 minutes Marketing through mobile devices to prospective students is of growing importance to the higher ed marketer. If you haven’t been...
HEM Presents Student Recruitment for the Mobile Generation at the NACC-CCO Conference
Date posted: April 28, 2014
Reading Time: < 1 minute On Thursday, May 8th, 2014, we will be participating as a speaker at the National Association of Career Colleges (NACC)...
How Colleges can Maximize LinkedIn’s New Features
Date posted: April 28, 2014
Reading Time: 5 minutes As post-secondary students become increasingly concerned about their future career prospects when choosing a college or university, many are taking...
Improving Higher Ed Social Media Campaigns with #Hashtag Tracking
Date posted: April 24, 2014
Reading Time: 5 minutes Social media has great potential for effectively and cost-efficiently engaging with students and prospects, but with the constantly changing array...
Mobile Search Strategies for Student Recruitment
Date posted: April 15, 2014
Reading Time: 8 minutes As higher education marketing rapidly goes mobile, colleges and universities are rushing to keep up with the tech preferences and...
Infographic – Mobile Apps in Higher Education Marketing
Date posted: April 10, 2014
Reading Time: < 1 minute Colleges and universities know that a majority of their students and prospects are using mobile devices for web activity, but...
PPC for International Student Recruitment
Date posted: April 8, 2014
Reading Time: 7 minutes Increasing competition for a shrinking supply of local prospective students has led many colleges and universities to expand their recruitment...
How to Leverage Original Content: A Case Study about Content, Social Media and SEO in Higher Ed
Date posted: April 1, 2014
Reading Time: 9 minutes College and university web marketers understand that they have to publish high quality, relevant and original content for their sites...