Creating Social Content Around your Academic Calendar
Date posted: May 30, 2014
Reading Time: 4 minutes When it comes to creating smart social content that will engage prospective students while keeping current students talking about your...
Provocative Innovations in Higher Ed Web Design
Date posted: May 29, 2014
Reading Time: 7 minutes Website design is a challenging balancing act for colleges and universities. Not only are there numerous diverse audiences to appease,...
Announcing HEM’s 2014 Digital Marketing in Higher Education Survey
Date posted: May 26, 2014
Reading Time: 2 minutes In today’s competitive higher education marketplace, your strategy and effectiveness with digital marketing is critical to your insitution’s overall success....
Influencing the Influencer: Connecting with the Parents of Prospective Students
Date posted: May 26, 2014
Reading Time: 4 minutes Parents have strong sway in a student’s choice of where to attend university or college. In Eduventure’s spring 2014 “Survey...
It’s Time for Higher Ed to Plan the Move to Universal Analytics
Date posted: May 20, 2014
Reading Time: 3 minutes About a year ago, we published a post introducing Universal Analytics, (UA) describing what it is and some of the implications...
Leveraging the Power of YouTube for Student Marketing Initiatives
Date posted: May 15, 2014
Reading Time: 6 minutes When it comes to marketing your higher education institution, there’s almost no popular social media outlet that’s overlooked as much...
Recruiting International Students with Multilingual Microsites
Date posted: May 13, 2014
Reading Time: 5 minutes In these challenging times for higher education providers, many colleges and universities are looking to international student recruitment to meet...
Summary and Comments on Google’s Education Search Analysis Q1 2014
Date posted: May 9, 2014
Reading Time: 4 minutes Google’s quarterly report on higher education search, state of the industry, search auction insights and emerging trends was released at...
Marketing your School’s Summer Programs
Date posted: May 7, 2014
Reading Time: 6 minutes This is the time of the year when colleges and universities are seeking to increase enrolment in their summer programs,...