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Higher Education Evergreen Marketing: The Gift That Keeps on Giving
Date posted: June 20, 2014
Reading Time: 4 minutes Our ‘information age’ is characterized by the breakneck speed at which data is disseminated, shared, consumed, and discarded. We demand...
More Changes With Facebook and What They Mean for your School
Date posted: June 18, 2014
Reading Time: 6 minutes Facebook is not one to rest on its laurels, which means colleges and universities have to continually be on the...
TV Advertising for Branding and Lead Generation in College Recruitment
Date posted: June 16, 2014
Reading Time: 5 minutes TV advertising has a long-standing tradition in the higher education marketing space. Higher ed ads have evolved a lot over...
Canada’s new Anti-Spam Legislation (CASL) and How It Affects your Higher Ed Digital Marketing
Date posted: June 3, 2014
Reading Time: 4 minutes Canada’s new Anti-Spam Legislation, also known as CASL, goes into effect July 1, 2014. It invokes some pretty dramatic change in...