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Newsletter
How to Develop & Leverage Student Personas
Date posted: November 25, 2014
Personalized connection. It’s the guiding light of inbound marketing, regardless of industry, company size, location or product. When Top Rank...
FREE WEBINAR – AN INTRODUCTION TO GOOGLE ANALYTICS FOR HIGHER ED MARKETERS
Date posted: November 25, 2014
Wednesday, December the 10th, 2014 at 1:30 pm Eastern (EST) On Wednesday December 10th, HEM will present a FREE, 30...
A Look at the Data Behind Google Benchmarking for Higher Ed
Date posted: November 21, 2014
It has been a few years since we have seen “benchmarking” reports inside Google Analytics (GA). Personally, I am very...
Student Journey Mapping: Personalizing Touchpoints & Optimizing Conversion
Date posted: November 14, 2014
Consider the last time you made an important purchase. While deliberating over your options, you probably went through some fairly...
Content Discovery Tools for Higher Ed Marketing
Date posted: November 12, 2014
A content discovery tool is a digital advertising platform that allows you to embed a link to your content inside...
Marketing Technology Adoption in Higher Ed: From CRM to Marketing Automation
Date posted: November 5, 2014
In a recently released report entitled, The State of CRM Use in Higher Education Report, the American Association of Collegiate...
