How to Develop & Leverage Student Personas
Date posted: November 25, 2014
Reading Time: 5 minutes Personalized connection. It’s the guiding light of inbound marketing, regardless of industry, company size, location or product. When Top Rank...
FREE WEBINAR – AN INTRODUCTION TO GOOGLE ANALYTICS FOR HIGHER ED MARKETERS
Date posted: November 25, 2014
Reading Time: 2 minutes Wednesday, December the 10th, 2014 at 1:30 pm Eastern (EST) On Wednesday December 10th, HEM will present a FREE, 30...
A Look at the Data Behind Google Benchmarking for Higher Ed
Date posted: November 21, 2014
Reading Time: 7 minutes It has been a few years since we have seen “benchmarking” reports inside Google Analytics (GA). Personally, I am very...
Student Journey Mapping: Personalizing Touchpoints & Optimizing Conversion
Date posted: November 14, 2014
Reading Time: 5 minutes Consider the last time you made an important purchase. While deliberating over your options, you probably went through some fairly...
Content Discovery Tools for Higher Ed Marketing
Date posted: November 12, 2014
Reading Time: 4 minutes A content discovery tool is a digital advertising platform that allows you to embed a link to your content inside...
Marketing Technology Adoption in Higher Ed: From CRM to Marketing Automation
Date posted: November 5, 2014
Reading Time: 5 minutes In a recently released report entitled, The State of CRM Use in Higher Education Report, the American Association of Collegiate...