Archive ( April 2015 )

Testimonials are social proof of the quality, merits and value of your programs and institution. These days they can take...

What is Pay-per-Click? You might know it as paid search, Google Adwords or Bing Ads. PPC is a very efficient...

Email is probably the most commonly used digital marketing tactic of higher ed marketers.  At its simplest it is a...

Twitter reports that it now has 288 million monthly active users who send 500 million tweets a day.  According to...