Anatomy of a Higher Ed Testimonial

Date posted: April 29, 2015

Testimonials are social proof of the quality, merits and value of your programs and institution. These days they can take...

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PPC Landing Pages: Essential How-To’s for Education Marketers

Date posted: April 24, 2015

What is Pay-per-Click? You might know it as paid search, Google Adwords or Bing Ads. PPC is a very efficient...

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10 Quick Tips to Help You Improve Your Student Recruitment Email Campaigns

Date posted: April 13, 2015

Email is probably the most commonly used digital marketing tactic of higher ed marketers.  At its simplest it is a...

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7 Twitter Content Ideas for Education Marketers

Date posted: April 10, 2015

Twitter reports that it now has 288 million monthly active users who send 500 million tweets a day.  According to...

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